For the world premiere of the new OPEL Astra, Frederic SCHLOSSER c/o UPFRONT photographed a social media campaign in the Calvert Studios in Malaga. The executive agency was McCann Worldgroup with Creative Director Norman Henkel. Art buying was in the hands of Tina Krakow and Swenja Zeh. Styling by Julia Neubauer and hair & make-up by Adina Hensel. Post production was also taken care of by Frederic Schlosser.
The five-door Astra with its latest motor generation and extraordinary aerodynamics is sporty, economical, efficient and available in dealerships at a starting price of € 22,500.
Opel Automobile GmbH is a German car manufacturer and belongs to the Dutch multinational automotive corporation Stellantis. The company was formed in January 2021 as a holding in a merger of automobile corporations Groupe PSA (PSA) and Fiat Chrysler Automobiles (FCA). The corporation with its fourteen brands is the fourth-largest automaker in the world according to vehicles sold. GoSee : opel.de & upfront.de