MEATLESS FARM is "So close to..." – we tell their story and present you the two motifs produced by LUNIK on GoSee
From soy to peas : “One of the most important findings of scientific research is that peas are green. Which, of course, we already knew. Just like grass, Kermit the Frog and the traffic light now and then. But seriously. Pea protein is one of the most environmentally friendly proteins around. First of all, peas don’t need a particularly warm climate to grow, which is a significant difference to soy. But don’t get us wrong : We love soy beans. They are healthy and tasty. But the same doesn’t go for the soy industry.
A large part of the soy beans we eat is grown on land that belonged to a tropical rain forest not too long ago. The demand for soy has increased enormously. That’s why local farmers are desperately in search of new land to plant soy.” says MEATLESS FARM.
Small peas, big impact. Say yes to peas. Meatless Farm makes it clear just how easy it can be to trust in the power of their protein and dare to take a step in the right direction. Daniel Gebhart de Koekkoek photographed the story of a space fan and his wife. She pops the question… in favor of the pea. Both say YES, I do. And LUNIK produced the motifs for the love story about peas.
Meatless Farm is a British company that manufactures vegan, plant-based meat, which is meanwhile mainly made from pea protein. It was founded in 2016 by Morten Toft Bech, a Danish entrepreneur and former trader. As of October 2020, Meatless Farm employs 100 people in Leeds, Amsterdam, New York, and Singapore.
The company started production in 2018, and initially sold its products in British supermarkets. In September 2019, Meatless Farm expanded to the United States through a partnership with American supermarket Whole Foods. In October, its burger became the first plant-based burger to be added to the menu of British pub chain Wetherspoons.
In September 2020, Meatless Farm secured £24m in funding. The company had previously raised £14m from investors including Channel 4.
GoSee : meatlessfarm.com & lunik.de
CREDITS
Client Meatless Farm
Production Lunik
Creative Director Thom Hanreich
Styling Theresa Gross
Hair & Make-up Julia Barde
Props Josche Allwardt
Location Locationhero GmbH
Photographer KOEKKOEK / Daniel Gebhart de Koekkoek
About LUNIK
Casting
Whether it’s street-, sedcard and / or live casting, either individually or in combination, we find the perfect fit for the requested campaign.
Location Scouting
Finding the ideal setting for your concept is very important to us. Due to our experienced scouts and location database that we’ve accumulated over the years, we as a production agency, simultaneously think in terms of production requirements including necessary permits. Beside Berlin and its surrounding areas, we are specialized in the Baltic Sea region as well as Leipzig and Dresden. With our well-versed regional scouts, we can implement German-wide requests from the Alp Mountains to Helgoland.
Service production
As an experienced photo production company we are happy to work as service production in Berlin or anywhere else in Germany. We offer custom services which can include set sssistance, driver service or extend to a complete full service package including compiling an excellent team, providing equipment, catering, and or accommodations. In addition we can produce call sheets, production booklets, and briefly plan to accomplish everything necessary for a perfect shooting.
Global production support
We accompany international productions and guarantee, based on our global network built on long-term partnerships, professional local support to make things run smoothly. Therefore we charge an overall budget in Euro and take responsibility for the individual productions in different countries. The budget includes expense budgeting in foreign currency, exact billing with receipts, and can extend to accommodate global travel planning and booking.
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