“Last Summer, Lars BORGES c/o EMEIS DEUBEL was approached by antoni to transfer his take on feature and portrait photography to cars. What followed was a great collaboration with everyone involved at antoni: the Production Department, who headed up production in Spain, and at RECOM, who were in charge of putting the final touches to the visuals. The result is this global campaign for the new Mercedes-Benz GLC, now published across all channels.”
Creative responsibility was in the hands of CD Patricia Scheder and AD Katrin Harten with art buying by Marjorie Jorrot, Valerie Opitz and Aras Sehatkar. Also part of the team were stylist Cathrin Sonntag c/o Nina Klein, visagist Linda Sigg c/o Nina Klein, and in front of the camera stood male model and Yoga teacher Michael Wagner.