FREE NOW gives you freedom of mobility in an app: scooters, bikes, car sharing and, of course, taxis. Free Now is a mobility solution provider based in Hamburg. It’s predecessor, Mytaxi, was first founded in 2009 as an app exclusively for taxis and has been a part of the new mobility joint venture between Daimler and BMW since February 2019.
FREE NOW is active today in 100 cities throughout Europe with more than 100,000 drivers: “The brand FREE NOW not only moves from point A to point B, it provides a captivating experience while we take care of the journey.” At the moment, FREE NOW has 700 employees in 26 branches across Europe and is helmed by Marc Berg as the CEO of FREE NOW Europe. The campaign was photographed by Ruben RIERMEIER c/o JULIA WALDMANN on commission for the agency Jung von Matt.