The sub-label Fear of God Athletics was developed by adidas - ‘The Brand with the Three Stripes’ - and completes the brand architecture of the Fear of God label. The FEAR OF GOD ATHLETICS campaign shown here on GoSee.News was photographed by Nadav KANDER c/o LGA MANAGEMENT featuring ex-basketball pro Derrick Rose.
Derrick Martell Rose, born on 4 October 1988 in Chicago, Illinois, last played for the Memphis Grizzlies in the NBA in 2023. He was considered one of the NBA's greatest talents. However, several serious knee injuries robbed him of his athleticism over the years, meaning that he was unable to recapture his performances from his early NBA years.
Fear of God is an independent American luxury fashion label founded in Los Angeles in 2013 by Jerry Lorenzo. The brand designs timeless, wearable garments and has become a landmark of contemporary culture with its unmistakable interpretation of the American way of life. Founder Jerry Lorenzo left both brands and took on the position of Global Head of Adidas Basketball in 2020.
GoSee : fearofgod.com
CREDITS
Creative Director Jerry Lorenzo
Hair Adrianne Michelle
Grooming Diane da Silva
Set Design Heath Mattioli
Photographer Nadav Kander c/o LGA MANAGEMENT
TALENT Derrick Rose
About LGA MANAGEMENT
LGA MANAGEMENT. Photographic, style and production agency representing some of the most reputable artists in the world, with offices in Paris, London and New York.
GoSee : lgamanagement.com