New Design, New Management : LÜRZER’S ARCHIVE set to reveal its new magazine, new team and lots of new projects at UPDATE-22-BERLIN

Lürzer’s Archive, the leading magazine for global advertising creativity, will premiere its new design and management at this year’s UPDATE-22-BERLIN. Ever since it was founded in Germany in 1984 by the highly successful ad creative and entrepreneur Walter Lürzer, the magazine has gained a worldwide reputation and published several editions and related books.

Last September, control of the magazine passed from the Lürzer family to Creative Standards International, owners of the Cresta Awards. With new ideas and fresh investments, the title is set to relaunch later this spring with an expanded online presence as well as a new design and content for the magazine. Update.Salon will be the first event to showcase the developments.

“I’m delighted by the changes we are working on,” comments Michael Weinzettl, longstanding Editor-in-Chief and Publisher based in Berlin. “We are strengthening several of the most popular features of the magazine, adding more content and extending our online activities. We’re giving the whole company a major design refresh.

Photography and photographers will also be more effectively reviewed and showcased on the new website and in the magazine. “With our latest ‘200 Best Photographers’ book, just out, we are entirely aware of the rapid developments and aspiring talents in photography. We can and must help to explore, critique and celebrate this great industry. To do precisely that, we are launching new products in print and on the website.”

The new Managing Directors of Lürzer’s Archive, Lewis Blackwell and Alan Page, will join Michael Weinzettl, Sales Manager Sheila King and other colleagues as part of a larger group at UPDATE-22-BERLIN this May.

Lewis Blackwell, former Global Creative Director of Getty Images and bestselling author of a series of photography books, tells us : “The creative community, particularly in the areas of photography and film, is very close to my heart. It’s wonderful that the Update.Salon event can take place again. This will be a big year for Lürzer’s Archive, and making our contribution to this event will be a highlight.”

GoSee : UPDATE.Salon & luerzersarchive.com

LüRZER'S ARCHIVE

 

LüRZER'S ARCHIVE

LüRZER'S ARCHIVE

 

LüRZER'S ARCHIVE

LüRZER'S ARCHIVE

 

LüRZER'S ARCHIVE

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