NIKE celebrates tennis icon Rafael Nadal and his 'RAFA LEGACY' - the motif was post-produced by STANLEY'S POST, London
One of the all-time tennis greats is retiring - and NIKE is celebrating him ! We are of course talking about Rafa aka Rafael Nadal. Rafael Nadal has been a member of the Nike sports squad since he was 13 years old. He has won two Olympic gold medals and 22 Grand Slam tournaments, including a record-breaking 14 titles in Paris alone, which will probably make him the king of the red clay forever.
Put it all on the line for one more win .... - The world celebrates Rafael Nadal. The motif for the farewell to the living legend who brought so much emotion to the court throughout his life was photographed by Elina Kechicheva for Nike and Wieden + Kennedy. Post-production was handled by STANLEY'S POST, London.
Rafa has been in the top 10 of the world rankings for more than 17 consecutive years, including more than four years as world number 1. He played over 1,500 official matches alone and has inspired generations of tennis fans.
“Rafa has been the perfect representative for the brand. He's embodied our mentality to never give up and is maybe the most ferocious competitor that's ever lived.” Nike co-founder & Chairman Emeritus Phil Knight and continues: “The thing I remember most about Rafa is the expression on his face when he'd get down - he'd twist his mouth and his eyes would narrow, and you would say to yourself, 'Oh, look out, he's put his game face on.'. You could always see that tenacity. When he hit a forehand, the ball changed shape, he'd hit it so hard. And no one was going to outlast him in a five-set match. He was always fun to watch, and he was never out of a match.” Greatness. It only takes everything.
In November 2024, Mallorca-born Rafael Nadal ended his career at the Davis Cup in Malaga. Rafael Nadal has since set up his own tennis academy with a sports center and museum in his hometown of Manacor. He lives with his family in the Mallorcan town of Porto Cristo, Mallorca.
CREDITS
NIKE | RAFA LEGACY x STANLEY'S POST
Advertising Agency Wieden + Kennedy
Post Production Stanley's Post Ltd
Photographer Elina Kechicheva
GoSee : stanleyspost.com
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