The new campaign for POSTFINANCE from Switzerland shows that appreciation of assets can be pretty laid-back. It was developed by the agency Wunderman Thompson and has, as so often, been humorously realized by Jonathan HEYER c/o UPFRONT. It was produced by film production company Shining Pictures in Malaga.
Responsible at Wunderman Thompson : Swen Morath (Chief Creative Officer), Benjamin Franken (Creative Director), Michael Gallmann (Art Direction), Winfried Schneider (Copy), Marlon Perini (Programming), An Le (DTP), Kathrina Seiler (DTP), Peter Schäfer (Strategy), Saskia Kremser (Strategy), Eveline Hagenbuch (Consulting).