11.03.2025  •  Advertising NEWS

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SLEBODA becomes the most successful series in Poland - the campaign was photographed by MATTHIAS CLAMER c/o KATY NIKER

On behalf of the London office of the Los Angeles-based creative agency Once Upon A Time, MATTHIAS CLAMER photographed the campaign for 'Śleboda' - Sky Showtime's first locally produced original series in Poland.

The agency won the award for the "Best 360° Campaign" for its work. With a gripping mix of thriller and drama, 'Śleboda' fascinated viewers not only in Poland: The crime drama follows the young anthropologist Anka (played by Maria Debska) on her journey of self-discovery. But her path is marked by dark secrets and criminal entanglements. Anka becomes involved in a case that tests not only her professional knowledge, but also her personal limits.

"Śleboda is a Polish show, I worked on the marketing campaign in Warsaw last fall, showing some character art posters here. A great experience, great actors, great clients, great producers and crew, ...... and every meal was sensational. The show did very well, and the campaign just won BEST in Europe at the Global Entertainment Awards." Matthias Clamer, photographer.

We’ve been delighted by the extremely strong engagement with Sleboda shown by audiences across Poland since its December launch, with a near 90% of viewers continuing to watch after the first episode, demonstrating not only the popularity of dark and fast-paced crime thrillers, but also an obvious appetite for authentic local productions,” SkyShowtime Chief Content Officer Kai Finke.

The series is an adaptation of the first part of the critically acclaimed crime novel series by Malgorzata Fugiel-Kuzminska and Michal Kuzminski.

Photographer Matthias Clamer specializes in celebrities and portraits and has already created visually stunning campaigns for many successful series. His talent lies in creating impressive images from even the simplest concepts - and always remaining calm. Every portrait is carefully researched, no matter how well-known the subject may be: "I learn everything about a person, but then let my creativity run free and focus on interesting or visual features," Matthias explains his approach. "I go into a shoot with a plan, but the plan is flexible and only serves as a framework that can develop during the shoot."

Matthias is from Germany, studied art in England and began his career in New York City, where he lived for 18 years before moving to Los Angeles with his family. Matthias is represented by Katy Niker, London.

 

 
KATY NIKER/MATTHIAS CLAMER

KATY NIKER/MATTHIAS CLAMER

 
KATY NIKER/MATTHIAS CLAMER

KATY NIKER/MATTHIAS CLAMER

 
KATY NIKER/MATTHIAS CLAMER

KATY NIKER/MATTHIAS CLAMER

 
KATY NIKER/MATTHIAS CLAMER

KATY NIKER/MATTHIAS CLAMER

 
KATY NIKER/MATTHIAS CLAMER

KATY NIKER/MATTHIAS CLAMER

 
KATY NIKER/MATTHIAS CLAMER

KATY NIKER/MATTHIAS CLAMER

 



About KATY NIKER/MATTHIAS CLAMER
Katy Niker is the UK agent for the very talented portrait, entertainment & celebrity photographer Matthias Clamer.
His creativity, technical ability and microscopic attention to detail are all evident in his stunning images.


GoSee : matthiasclamer.com