14.06.2016  •  Advertising NEWS

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So dry. So hot. So what? - the print campaign for AUDI QUATTRO by thjnk and photographer Holger WILD

Photographer HOLGER WILD was on the road in Spain with his camera and the agency thjnk for AUDI QUATTRO. The message of the print campaign is: 'Weather doesn't matter when you're driving the all-wheel drive Quattro', ... which is why mud, snow and lots of water were part of the action during the shoot. Entire streets full of water were constructed as well as artificial mountains of snow to capture the perfect shots with maximum action. It was all made possible with a top speed production and the rig from Move 'n Shoot. And the special effects ensured the perfect mood – not lastly thanks to AD Sabrina Mairinger and CD Roman Geoffrey Lukowski.

 
HOLGER WILD

HOLGER WILD

 
HOLGER WILD

HOLGER WILD

 
HOLGER WILD

HOLGER WILD

 
HOLGER WILD

HOLGER WILD

 



About HOLGER WILD
1966 Born in Kiel, Germany

1991-1996 Study of Photography in Muthesiusschule in Kiel, Germany

1996 - present Holger has been a Freelance-Photographer for Advertising and Editorial clients. He has shot campaigns for all the major car companies: Audi, Volkswagen, BMW, Mercedes-Benz, GM, Volvo, Lamborghini and others in all parts of the World: US, Europe, Russia, Australia, New Zealand, and Africa.

Several awards from German ADC (Art Directors Club)
A member of the BFF (Germany´s most important Photographers Association) and received an award merit in 2009. Several Group- and Single Exhibitions for his freelance-projects

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SOURCE : HOLGER WILD