29.11.2022  •  Advertising NEWS

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The blue beer hour with a touch of citrus - Maciek MILOCH c/o STILLSTARS photographs for 1664 BLANC from the renowned Strasbourg brewery KRONENBOURG

A playful elegant wheat beer from France with a gentle touch of citrus fruits. Launched in 2006, 1664 Blanc is a real eye-catcher – not lastly thanks to its futuristic design. A French beer just made for mild summer evenings, Mediterranean cuisine, the soccer World Cup, …

“Maciek Miloch’s exceptional vision shows us how abstract modern perspectives with a touch of Dali can be harnessed to make a powerful eye-catching commercial campaign for 1664 Blanc.” says STILLSTARS.

1664 Blanc is a beer brewed by the Strasbourg brewery Kronenbourg. Kronenbourg is the largest French brewery, and the namesake of the company is Strasbourg's Cronenbourg district. The original factory, however, stopped production already in 2001. The beer is brewed today in Obernai in Alsace. The Kronenbourg brewery is proud to have a market share of 30% in France. Since 29 April, 2008, Kronenbourg has been a subsidiary of Carlsberg following the acquisition of Scottish & Newcastle.

The executive agency was VML&YR, and set design was in the hands of Zuza Slominska and Mania Bien. It was produced by Shootme, with post production by Space Postproduction.

GoSee : kronenbourg.com & stillstars.com

 
Featuring: +1
STILLSTARS - Maciek Miloch - Photography

STILLSTARS - Maciek Miloch - Photography

 
STILLSTARS - Maciek Miloch - Photography

STILLSTARS - Maciek Miloch - Photography

 
STILLSTARS - Maciek Miloch - Photography

STILLSTARS - Maciek Miloch - Photography

 
STILLSTARS - Maciek Miloch - Photography

STILLSTARS - Maciek Miloch - Photography

 
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