The new BYD U8 SUV blends state-of-the-art tech with unparalleled luxury – showcased in campaign visuals by MAGROUND
BYD is among the largest automobile manufacturers in China and now presents Yangwang, its new premium sub-brand, with one of the first two models – the hardcore off-roader U8.
The BYD U8 SUV, according to MAGROUND, is a testament to the future of the automotive industry, blending state-of-the-art technology with unparalleled luxury. Its design speaks volumes about the sophistication and forward-thinking approach of BYD, which is why it is crucial for the marketing visuals to reflect these attributes accurately. To this end, MAGROUND provided a series of high-quality backplates that were used as the canvas to present the BYD U8 SUV.
“Thanks to our extensive collection of backplates and HDRi content, we were able to select environments that perfectly complemented the vehicle design while underscoring its features. From the bustling streets of modern cities to the peaceful environments found in nature, each backdrop was chosen to mirror the versatility of the U8 SUV.” MAGROUND tells us.
This project with BYD for the SUV U8 affirms MAGROUND’s commitment to supplying the automotive industry with high-quality visual content. It underscores the importance of the right background for the creation of compelling marketing materials and the role of collaboration in achieving creative excellence.
“We look forward to continuing our collaboration with leading automotive brands such as BYD and enabling them to present their vehicles in the most captivating ways possible.”
CREDITS
Photographer MAGROUND
About MAGROUND
MAGROUND is the go-to resource for exclusive imagery to create outstanding marketing visuals for the automotive industry.
Founded in 2007, MAGROUND became a worldwide leader, enabling brands such as Mercedes-Benz, Volkswagen, Porsche, Kia, Toyota, and many more to produce advertising campaigns, catalogs, and interactive content.
With more than 1 Million background images from around the world, MAGROUND is a solid solution for creating visual content at scale. Also with tight budgets, and timings.
Beyond any “classic” photo stock, MAGROUND has proven itself as a trusted partner in a modern production workflow. From implementing 3D-Objects with the help of the most extensive 360° HDRi database to creating full CG virtual environments for online experiences to organizing worldwide on-demand photo shootings.
With offices around the globe MAGROUND and its massive network of over 400 professional photographers, not only ensures the “German” efficiency, high design, and quality standards but also helps to reduce the carbon footprint that is inevitable with traditional production methods.
GoSee : maground.com
-
Like
- Comment
ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
