SEAT Spain (Brand Advertising: Jordi Torrente, AS Marketing: Cristina Marote) and the agency C14 commissioned Photographer and Director PATRICK CURTET c/o SEVERIN WENDELER to realize the new SEAT LEON campaign. Creative responsibility was in the hands of Creative Director Álvaro Ramos with ADs Eduard De Benito and Eduard Mayoral. The agency producer was Gabriela Nogueira.
“SEAT never stand’s still – and to push the boundaries, they asked me, MP Curtet, to work on a fresh and dynamic campaign for the new SEAT LEON. Between Spain and Portugal, the team got to a few very simple but graphic locations to create astonishing and dynamic visuals. The deal was to shoot it as it is, and do it the way I do things. And, of course, when you let me and my team drive the shoot, what’s considered normal becomes a different story,” Patrick tells GoSee with a laugh.
It was produced by MyWay Productions, and Curve Digital took care of post production, with editing of the moving images by LA Creative Team.