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AGENCIES ‘Trained in Vegas’ - Hyundai Motor and Jung von Matt Spree choose the weird and wonderful streets of player paradise Vegas to launch the driverless IONIQ 5 Robotaxis

29.02.2024 • Hyundai Motors and its global digital and creative agency partner, Jung von Matt SPREE, have unveiled a global print, OOH and DOOH campaign with a playful take on its self-driving robotaxi. “Trained in Vegas” hinges on Hyundai Motor’s choice of Las Vegas as the launch location for its IONIQ 5 robotaxi and leans into the city’s wild reputation to underscore its technical capabilities.

The idea is that Hyundai Motor’s fleet of robotaxis continously learn from the traffic situations they come across. Therefore, Las Vegas – arguably the most eccentric city in the world – is the perfect choice to train its algorithm. As we see the robotaxi successfully navigate the unpredictable streets of Vegas, the campaign playfully asserts: if the IONIQ 5 robotaxi can handle Vegas, it’s ready to drive just about anywhere.

Shot from the point of view of the robotaxi, the campaign showcases bizarre scenarios on the streets of Vegas; from an Elvis impersonator cruising on a mini-scooter, to an alien on roller skates. Each motif is displayed alongside simple copy, emphasizing that, faced with unexpected...

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PROD 35 Years of CAPE TOWN PRODUCTIONS ! We congratulate them on their anniversary and present you their latest TRANSPORTATION portfolio

26.02.2024 • For more than 35 years now, the full-service production company CAPE TOWN PRODUCTIONS has not only been serving fashion clients, but also automotive clients.

“As part of the celebration, we bring you some of the latest work in the automotive department, with updates in fashion and advertising to follow in the near future. Deep gratitude goes to our most loyal clients who have enabled us to reach this amazing landmark of 35 years ! Our list of automotive clients range from Audi, BMW, Citroën, Lexus, Porsche, Mini, VW, Mercedes-Benz to many, many more.”

We present you a portfolio of their latest TRANSPORTATION jobs here on GoSee.News.

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AGENCIES CLAUDIA BITZER : Winter shoot with the NISSAN models X-Trail and Ariya for car importer ASTARA and TBWA Zurich

16.02.2024 • Christian SCHMIDT c/o CLAUDIA BITZER photographed the two NISSAN models X-Trail and Ariya against a snow-covered Alpine backdrop.

Swiss automobile importer ASTARA commissioned transportation and landscape specialist Christian Schmidt to photograph the two models particularly for the domestic market. To do so, Christian took care of everything from scouting to production and even the shoot. The agency was TBWA Zurich with AD Stefanie Seematter.

The result : numerous photos of the two vehicles in the dreamlike wintry landscape of the Grisons – the largest canton of Switzerland.

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AGENCIES ‘Silky & Sophisticated’ - MIU MIU Lost in Grace fragrance campaign with model NOOR c/o ICONIC

15.02.2024 • ‘Silky and Sophisticated’ – in front of the camera for the MIU MIU Lost in Grace fragrance campaign was model NOOR c/o ICONIC. Creative direction was taken care of by Diane Edelmann from ONIRIM.

ONIRIM : “Our new Miu Miu campaign showcases the Lost In Grace fragrance from the collection Les Eaux A La Mode. Laid-back elegance captured through the lens of the talented Gorka Postigo. Thank you to the entire Miu Miu team for an another wonderful collaboration.”

The new Lost in Grace fragrance invites you to celebrate the sense of touch and indulge in precious, reassuring rituals. Added to the fresh, fruity notes of pear is a soft, cocooning heart of iris, sublimated by a silky note of cedarwood. Create your customized case and dress your fragrance: select the top and bottom case, both decorated with iconic Miu Miu prints.”

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FILM Professional Meets Experimental – the MIERSWA-KLUSKA creative team in an interview, and stop by their booth at UPDATE-24-BERLIN

13.02.2024 • Mierswa-Kluska, and now mplusk films, stand for high-end stills and motion in the areas of cosmetics, interior, jewelry and watches. In dynamic imagery, they stage cosmetic textures, special effects and beauty products from all corners of the globe.

What’s so exciting, even challenging about beauty, an area you have quite clearly mastered? Our approach has obviously always been to find out-of-camera solutions for whatever the briefings demand first. Especially for the scenes with science symbols – you sometimes have to dig around in your old physics experiment kit to find things like that – but also surprising tricks for set construction and good teamwork with the people from SFX are extremely important.

For product shots, the robots and synchronization of the effects meanwhile play a major role. Finally, the challenge is often simply trying to fit all of the filmed scenes into fifteen seconds in a way that makes sense.

The world of cosmetics reflects the zeitgeist and brings innovations, ranging from topics such as sustainability to even audacious experiments with color… How much...

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