With the Ligurian coast as the backdrop and the picturesque streets of Genoa as inspiration, 70SEVEN realized a production in Italy for the tt.bagatt Spring-Summer 2025 campaign that perfectly captures the Mediterranean spirit of the collection. Between historic architecture, the shimmering sea, and Genoa's winding alleys, a visual story full of elegance, lightness, and summer energy emerged.
"With our production expertise and a keen eye for detail, we ensured that every shot reflected Genoa's unique charm. From selecting the perfect locations to seamlessly coordinating all processes, our team worked with the utmost diligence to bring the creative vision to life." Afshin Robert Shahinniya, Founder & CEO of 70SEVEN.
The city's vibrant atmosphere runs like a thread through the campaign and is reflected in the collection's color palette and flowing silhouettes. The production celebrates summer in its most beautiful form – modern, sophisticated, and with an unmistakable Italian signature that perfectly showcases the tt.bagatt vision.
TT. BAGATT is a brand of AstorMueller AG, one of Europe's leading shoe manufacturers with offices in Switzerland, Romania, and India, and boasts over 90 years of tradition and strong expertise in shoe manufacturing.
CREDITS
Client TT.Bagatt
Advertising Agency loved GmbH
Creative Director Mieke Haase
Art Director Ruben Scupin
Styling Mira Uszkureit
Hair & Make-up Linda Sigg
Photographer Jette Stolte c/o Marlene Ohlsson agency
FEATURING: +3
About 70SEVEN
Creative Production Agency - Production Services | Creative Hub | Locations | Studio. Established in 2006, 70seven is a Hamburg founded collective of production, artist management and studio rental. With expertise in creating multidisciplinary photo and film content for innovative global brands, we boast a charismatic team and an extensive network of local partners to deliver tailored production services on a global scale. We firmly believe that fostering a positive and collaborative atmosphere is key to the success of any project.
As the forefront of the next generation artists agency, we proudly represent a curated selection of the most dynamic visual artists. Our photographers, DOPs, hair and makeup artists, and stylists from diverse backgrounds excel both as individual talents and as seamlessly coordinated teams. With our own location kju.studio we have established the most cutting-edge studio in Hamburg. This light-filled loft redefines standards with top-of-the-line studio equipment and an exclusive selection of designer props, showcasing the pinnacle of innovation.
GoSee : 70seven.de