Holger Wild : the new SL-Cabrio for Mercedes-AMG
Jung and Matt wanted to provide client AMG with a new brand image. The vehicle used for this purpose was a SL Cabrio, which was photographed by Holger Wild with varnishing reflections on pure white.
CD Jan Rexhausen and AD Ricardo Distefano catered the final polish with their crisp headlines. Flavouredgreen was in charge of the post production. The work can be seen both attached, and in the new issue of PLAYBOY.
The abbreviation AMG stands for the name of the company's founder Hans Werner Aufrecht, his companion Erhard Melcher and for Großaspach, Aufrecht's place of birth. Founded in 1967 as an assembler of racing car engines, soon the holders of Mercedes Limousines queued up at AMG and asked for PS boasting engines for their luxurious vehicles. AMG has belonged to Daimler AG since 1999 and trades under the company name of Mercedes-AMG GmbH.
CREDITS
Client AMG
Creative Director Jan Rexhausen
Art Director Ricardo Distefano
Post Production Flavouredgreen
Photographer Holger Wild
About HOLGER WILD
1966 Born in Kiel, Germany
1991-1996 Study of Photography in Muthesiusschule in Kiel, Germany
1996 - present Holger has been a Freelance-Photographer for Advertising and Editorial clients. He has shot campaigns for all the major car companies: Audi, Volkswagen, BMW, Mercedes-Benz, GM, Volvo, Lamborghini and others in all parts of the World: US, Europe, Russia, Australia, New Zealand, and Africa.
Several awards from German ADC (Art Directors Club)
A member of the BFF (Germany´s most important Photographers Association) and received an award merit in 2009. Several Group- and Single Exhibitions for his freelance-projects
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