Directed by Mia Barnes and produced by Roisín Audrey Moloney for Freenjoy Los Angeles, LS Productions handled all local production for the UK-based shoot for Ed Sheeran’s brand new visual album ‘Subtract’. The album features 14 tracks, each accompanied by a music video, shot back to back at a number of locations across his home county of Suffolk, UK. The album is his most personal to date and is a reflection on grief and the journey to healing.
Director: Mia Barnes
DOP: Natasha Braier
Producer: Roisin Audrey Moloney
Editing: Chiao Chen
Post Production: Colour by Ethos Studio and Colourist Dante Pasquinelli
Visual Effects: Mathematic
Sound Design: Christian Stropko
Celebrity: Ed Sheeran
EXECUTIVE PRODUCER: Nathan Scherrer
PRODUCTION SERVICE: LS PRODUCTIONS
LINE PRODUCER: Marii Stoltsen, Sarah Asmail (Production Designer)
Directed by Mia Barnes and produced by Freenjoy, LS had the privilege of handling of the complete production on location in the UK for the film shoot of Ed Sheeran’s brand-new visual album ‘Subtract’.
The album features fourteen songs, each of which is accompanied by a music video, filmed back to back at a number of different places across his home county of Suffolk, UK. The album is his most personal to date and is a reflection on grief, death and the journey to healing. Because he did have a lot to process – despite stardom : the cancer affliction of his wife who is expecting a child, the death of his best friend and a law suit due to a copyright dispute. Ed created the album over a period of ten years, all the while waiting for the right moment to let the songs out into the world. And that moment is now.
“Working closely with Freenjoy, a Grammy award-winning US production company, LS Productions’ expert location and production teams played a key role in bringing the visual concept and themes of ‘Subtract’ to life. Nathan Scherrer and the team at Freenjoy are internationally renowned for their work with the world’s top music talent and have worked with LS Productions previously on the Grammy-nominated music video Harry Styles - Adore You.
LS used their local expertise in the South of England to help source the perfect backdrop for each music video. The creative sees Sheeran in multiple locations – from rugged coastlines and striking beach landscapes, to a school playground and a local pub, all selected to bring to life the narrative of grief and reflection ubiquitous throughout the album. The LS team also co-ordinated a series of technical stunts, featuring Sheeran suspended from a rope ladder, a car crash and car submerged underwater, and the creation of a custom giant blue monster.” LS PRODUCTIONS tells GoSee.News.
Edward Christopher ‘Ed’ Sheeran, MBE and born 1991 in Halifax, is a British superstar singer-songwriter. He has sold 150 albums to date. His most successful release is the single ‘Shape of You’, which sold over 40 million copies.
LS PRODUCTIONS itself has not been an inside tip for quite some time. Cristiano Ronaldo, Zendaya, Ed Sheeran, … We look forward to welcoming the top producers with offices in Edinburgh, Manchester and London once again at UPDATE.
GoSee : subtract & lsproductions.com & UPDATE.Salon