MAGROUND  •  NEWS (38)  •  BLOG (1) •  Contact •  EXPERT

04.12.2023  •  Agencies NEWS

0
 

MAGROUND brings the thrill of the TOYOTA SUPRA to life with high-quality imagery

MAGROUND, the leading provider of high-quality backplates and HDRi, is proud to announce its collaboration with TOYOTA USA for the 2023 SUPRA campaign – providing images that underscore the design and performance of the vehicle.

In the world of automotive marketing, the power of visual storytelling is hard to overstate. It’s not just about showcasing a car – it’s about creating emotion, conveying a lifestyle, and capturing the essence of speed and elegance.

“At MAGROUND, we are well aware that the right background can be the difference between a good car campaign and a great one. Which is why we were so delighted to collaborate with Toyota on the campaign of their latest Supra model – the epitome of power, agility and style. Our job : provide a series of backplates and HDRi that were not only a match for the dynamic character of the Supra but also elevated its presence in each & every frame.

Choosing the perfect scenes for the Supra has been a journey of creativity and precision. The creative team from Saatchi combed our comprehensive library in search of images that reflected the Supra’s unique personality. From urban landscapes to open roads, each background chosen was designed to complement the car’s sleek design and powerful look. Finally, to combine everything and make it pack an even bigger punch, elements of the backplates were colorized in the same bright orange color as the Supra.”

 
MAGROUND Collaborates with Toyota for the 2023 Supra Campaign

MAGROUND Collaborates with Toyota for the 2023 Supra Campaign

 
MAGROUND Collaborates with Toyota for the 2023 Supra Campaign

MAGROUND Collaborates with Toyota for the 2023 Supra Campaign

 
0
0 Comments