CREATIVES TO WATCH : Pop icon DUA LIPA in charge of creative direction for the new PORSCHE MACAN commercial - a project with Clément Durou and Grabarz & Partner
Training season is over! The spot for the new all-electric PORSCHE MACAN was filmed by Dua Lipa together with GRAMMY winner Clément Durou from the duo We Are From L.A. in Mexico City. The result of which is a breathtaking journey through Dua Lipa’s vivid imagination – with a fascinating interplay of poignant and humorous moments.
“Working on the electric Macan film was so much fun. Nothing was too far fetched or off the table, so they really let me run wild with it. From dreaming up these concepts that were quite literally out-of-this-world, to seeing them evolve and be brought to life was such a thrill,” Dua Lipa tells us.
“We really wanted a Dua story that is 100% authentic, that reflects her imagination and what she can do with it, and doesn’t look like your typical ad. So we thought to ourselves: Why not let her write it, too? It doesn’t get more Dua than this. Porsche was thrilled with the idea right off the bat. Needless to say, Dua was, too. And that got the ball rolling,” says Ralf Heuel, Chief Creative Officer of Porsche lead agency Grabarz & Partner.
“Her passion for creativity and vibrant personality make Dua Lipa the perfect cooperation partner for Porsche. As an artist, she’s not only a singer and songwriter, she’s a real all-rounder who likes to try out new things. As a brand, that is precisely the creative potential we wanted to tap into,” says Robert Ader, Chief Marketing Officer of Porsche.
And here on GoSee.News, we also have the must-see behind-the-scenes video for you:
Since joining the brand in November 2023, the British singer has left her mark on Porsche, from her introduction to Porsche cars at the Porsche Experience Center in Los Angeles, to her first official appearance at a Porsche company event in Singapore.
At the moment, British-Albanian singer Dua Lipa is working on her own ice cream brand. Plus, she launched her editorial platform Service95 complete with a newsletter, book club, and the podcast ‘Dua Lipa: At Your Service’.
Dua Lipa was born in 1995 in London. Her father Dukagjin Lipa is a Kosovo Albanian, and her mother is of Bosnian-Albanian descent. When the war broke out in Bosnia in 1992 and the situation in Kosovo escalated, her parents fled to London. History in the making.
CREDITS
Creative Director: Dua Lipa, Clément Durou (We Are From LA)
ECD: Dukagjin Lipa (Radical22)
Porsche AG
Vice President Marketing - CMO: Robert Ader
Director Marketing Communications: Oliver Hoffmann
Manager Brand & Content Marketing: Dominique Tascioglu
Project Manager: Nico Engels
Grabarz & Partner
CCO: Ralf Heuel CEO: Julica Hauke
Account Team: Leïla Chapelle Aïsa, Florian Kruse, and Sarah Pack
Head of Creative Production: Axel Leyck,
Creative Team: Robert Jung, Matthias Preuß, Andrew McEvoy, Marcio Bittencourt, Lucas Osis, and Alberto Espeja
DRUM Studios/OMG
Talent & Partnership Management: Andy Holland & Samira Bouazza-Marouf
ICONOCLAST Germany Managing Director: Nils Schwemer & Nicolas Lhermitte
Producer Team: Alexis Delanoue, Björn Krüger-Levy, and Flora Marriott
Service Production ICONOCLAST Mexico: Sofia Garmilla & Laila Daniela Camhi
Director: Clément Durou (WAFLA) DoP: Arnaud Potier
Editor: Antoine Deslandes
Post Production: Firm Studio
Sound Production: Studio Funk Hamburg
Sound Engineers: Jochen Kömpe, Christof Weische
Social Media Agency: Loop
Media Agency: PHD Global
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