Roadstories: RAMP.SPACE and BMW BANK in the person of Wladimir Kaminer and artist HOMBRE together and in good spirits in Nuremberg
BMW Drivers Club Champ and ramp columnist "Wladimir Kaminer meets..." visits one of Germany's best graffiti artists. Hombre opens up his artistic realm and guides the bestselling author through his creative universe. The highlight: the 84 square meter street art work "Farbfreude" on the outside wall of the BMW branch in Nuremberg.
The graffiti artist Pablo Fontagnier aka Hombre was born in Mannheim. Together with his fellow artists CANTWO and Daim, he is part of the well-known German artist group Stick Up Kids (SUK). His works have been commissioned for public spaces in Shanghai, New York, London, Pamplona, Zurich, Sofia and Barcelona.
The BMW Drivers Club Champ Wladimir Kaminer discovers the world, always in a BMW. The fun of driving and the fascination of being able to travel independently in the world drives him. And he does so in an entertaining and inspiring way. The "Road Stories" format was launched by Ramp and BMW Bank - it is intended to inspire and build loyalty.
road.stories by ramp x BMW Drivers Club. - The road.stories format combines the joy of driving with exciting people from the fields of art, culture and motorsport. Always in the thick of it: ramp columnist, bestselling author and BMW Drivers Club Champ Wladimir Kaminer.
CREDITS
Artist Hombre
Client BMW Group Financial Services
Production ramp.space
Creative Director ramp.space
Photographer Oliver Gast
Protagonist Wladimir Kaminer
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