Shakerando - C41 and Spotify present up-and-coming Italian rapper Rhove
CREDITS / DETAILS / VIDEO EMBED LINK
Discover new artists on the horizon – In an intimate and compelling mini-documentary, C41, in collaboration with Spotify, has unveiled a captivating urban portrait of a young artist, Rhove, aka Samuel Roveda. The documentary gives viewers an authentic glimpse at the life and passion of this up-and-coming rap artist, all while embracing a raw and unfiltered narrative approach.
“I am not a thinker, I am a dreamer.” Rhove.
Rhove, through his lyrics, offers a window into the very essence of his artistry. He shares the passions that fuel his creativity, the purpose behind his music, and a deep connection to his beloved hometown. To ensure the utmost authenticity in storytelling, director Federico Demattè chose a style of narration that is as raw as it is real, allowing Rhove’s story to shine through unfiltered. The documentary’s visual style takes cues from ‘cinéma vérité,’ capturing everyday life through faces, looks and local scenes. A portion of the documentary is filmed in black and white to accentuate the raw street credibility and maintain an urban, gritty feel that showcases the unfiltered reality of Rhove’s world.
The documentary unfolds in three chapters: an incipit, an interlude, and a final scene – metaphorically illustrating Rhove’s path to success. The narrative focuses on the topics of community, friendship, sports and the creative process, following Rhove’s footsteps through his beloved Rho and his artistic journey.
“Songwriters are the heart of the music industry, and we’re proud to bring greater visibility to their craft with RADAR Songwriters. We’ve introduced international hitmakers such as Ines Dunn, Natali Noor, Alessandro La Cava, Beach Noise and more to new fans across the globe. We’re excited to continue to elevate the next generation of songwriting superstars with RADAR.” Jacqueline Ankner, Songwriter & Publishing Relations Manager at Spotify.
‘Spotify - Rhove’ represents the collaborative spirit of C41 and Spotify in their pursuit of showcasing the vibrant stories of emerging artists. This mini-documentary not only grants a close look at Rhove’s artistic journey but also underscores the importance of embracing authenticity and raw storytelling in the world of music and filmmaking.
“Since 2020, RADAR has been the global home for what’s next in sound, lifting up rising artists, burgeoning songwriters, and promising podcasters as they develop and expand their global reach on the path to superstardom. To best represent the wide breadth of RADAR and strengthen its commitment to bringing emerging talent to the forefront, we’re taking a step forward in our journey of inviting listeners to witness the future of music, songwriting, and podcasting by bringing them into the creator’s world.” Spotify.
As Rhove continues to ascend in the world of rap, this documentary is a reminder of the dedication it takes to rise in the world of music.
CREDITS
Director: Federico Demattè
DOP: Karim Andreotti
Creative Director: LEONE
Producer: Barbara Guieu
Editing: Andrea Salomone
Styling: Cecilia Broschi
Hair: Lucrezia Florindi
Creative 1: Inga Lavarini
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