15.11.2022  •  Editorial NEWS

0
 

The visionary collection ACC01 from MERCEDES-BENZ made of recycled material, developed by Acte TM and photographed by MAX VON TREU for ICON MAG at Berlin’s Telegraph Office

CREDITS / DETAILS / VIDEO EMBED LINK

MAX VON TREU

Client: ICON Magazine
Post Production: blink imaging
Styling: Alexander Huber
Make-up: Stefanie Mellin hair and make up artist
Model: Niko @Tigers
Photographer: Max von Treu

Copy the following code to embed this video on your site (use ctrl+c / cmd+c):

For ICON MAG, MAX VON TREU photographed the new MERCEDES-BENZ CAPSULE COLLECTION with model Niko c/o Tigers (styling: Alex Huber, H/M: Stefanie Mellin, post: BLINK IMAGING). The collection was developed in collaboration with Berlin-based creative studio Acte TM. Drawing from Mercedes-Benz’s extensive archives, the collection utilizes stock leftovers from various applications to develop sustainable wearable objects representative of the automaker’s signature DNA and design language.

“Its aesthetic design is oriented upon the Mercedes-Benz design philosophy ‘Sensual Purity’, or the bipolarity of emotion and intelligence. Several pieces are inspired by tried-and-tested codes of the automotive industry or from car parts, for example, ‘BIG HOOD’ – a headdress inspired by work clothes from the paint shop. And a modular bag resembling the Mercedes-Benz interior door lining,” says Mercedes-Benz.

Serving as the location for the shoot was Telegraphenamt in Berlin, the former Main Telegraph Office, the venue in which the capsule collection ActeTM x Mercedes-Benz ‘ACC01’ was presented for the first time at the ‘Mercedes-Benz Creators Night’ event during the Berlin Fashion Week. A luxury hotel will be opened here including restaurants in the heart of Berlin’s Museum Island.

GoSee maxvontreu.com & actetm.com & telegraphenamt.com
CREDITS
Client     ICON Magazine
Post Production     blink imaging
Styling     Alexander Huber
Make-up     Stefanie Mellin hair and make up artist
Model     Niko @Tigers
Photographer     Max von Treu

 
MAX VON TREU

MAX VON TREU

 
MAX VON TREU

MAX VON TREU

 
MAX VON TREU

MAX VON TREU

 



About MAX VON TREU
It was at the tender age of six when he was given his first snapshot-camera that Max von Treu, born in Munich in 1979, started showing interest in photography. Things got a little more serious when he got his first proper camera at the age of 17. It was love at first sight and a never ending array of snap shots, taken during early travels around the world. After graduating in Munich, Max decided to move to London to study mixed media arts at the University of Westminster. His main focus was filmmaking at first and it was only after he finished his studies and while assisting various fashion photographers that he discovered his passion for fashion and portrait photography. His professional career as a fashion photographer began when he was 25. Max is currently based in Berlin and Munich shooting for clients around the world.

0
0 Comments
SOURCE : MAX VON TREU