10.06.2024  •  Events NEWS

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‘Stronger together. Supporting women. Supporting artisans.’ – Art Director NICOLE HARDT presents you the RANGSUTRA x C&A Collection

Doing good is and always has been at the core of C&A’s purpose. With a clear objective : We aim to contribute to a better world by supporting good causes, while doing what is right – not only in C&A’s own operations but also along the company’s supply chain.

Which is why C&A is constantly exploring new ways of supporting social suppliers – like Rangsutra – to scale their production and, by doing so, increase their impact to improve livelihoods for people in disadvantaged situations.

Rangsutra x C&A collection – Stronger together. Supporting women. Supporting artisans. Labor of love for sustainability activist and C&A Art Director Nicole Hardt.

Rangsutra : A social enterprise in India fights for gender equity. As most garment workers are women, C&A aims to support equal rights along the supply chain. Which is why we decided to partner with a social supplier who focuses on women’s empowerment.

Founded by Sumita Ghose, Rangsutra’s goal is to create opportunities for inclusive growth and act as a bridge to international markets. C&A decided to partner with Rangsutra by offering a unique Rangsutra x C&A collection of high-quality hand-embroidered pieces to our customers in stores and online to support Rangsutra in their vision of positively impacting Indian communities.

Because it matters what you wear – Together with Rangsutra, C&A has developed a contemporary and finest-quality collection of exclusive hand-embroidered pieces celebrating traditional Indian craftsmanship. The Rangsutra x C&A collection is made up of unique pieces embroidered by artisans from rural India, combining traditional techniques with contemporary design. Each and every piece documents India’s rich craft heritage with handmade embroidery.

Rangsutra empowers artisans in rural areas in India by providing them with the skills and the network to offer unique hand-embroidered garments to customers across the globe. The artisan shareholders are producers as well as decision-makers who participate actively in the supply chain.

Building upon their traditional heritage and skills, Rangsutra allows the 2,000 artisans – 80% of which are women – to thrive and improve their livelihoods. Each product Rangsutra makes follows a fair trade process which means, among other things, equal opportunity for artisans, fair wages, flexible work hours, knowledge transfer and training.

Sumita Ghose is an Indian entrepreneur who started the Rangsutra collective, for which she received the Nari Shakti Puraskar award from the President of India. Today, hundreds of artisans are shareholders of Rangsutra. They sell their goods through the company and thus bridge the gap to global customers such as C&A.

The limited collection was available on 16 May 2024 in 48 selected stores across Europe and in the C&A online shop.
 
GoSee : gosee.de/fashion

 
Featuring: Nicole Hardt
NICOLE HARDT

  NICOLE HARDT

 
NICOLE HARDT

  NICOLE HARDT

 
NICOLE HARDT

  NICOLE HARDT

 
NICOLE HARDT

  NICOLE HARDT

 
NICOLE HARDT

  NICOLE HARDT

 
NICOLE HARDT

  NICOLE HARDT

 
NICOLE HARDT

  NICOLE HARDT

 
NICOLE HARDT

  NICOLE HARDT

 
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