Climate protection isn’t hocus pocus - Niv SHANK c/o VISUALEYES ARTISTS photographs for the WWF
“You don’t have to be perfect to protect the climate.” With this simple but encouraging message, the WWF would like to remind people in Switzerland that even little actions can make an important contribution to climate protection.
This campaign was produced in cooperation with the agency Wirz in Zurich, and it was photographed by Niv SHANK c/o VISUALEYES ARTISTS.
“Our planet, the climate, biodiversity – they don’t need one person that does everything perfect. They need millions doing everything imperfectly. That’s how we achieve great things!” says Corina Gyssler from WWF.
The WWF is a foundation according to Swiss law with headquarters in Gland, in the canton of Vaud. It was founded in 1961 and is one of the largest international nature and environmental organizations.
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