London-based 10 MAGAZINE launches German edition: 10 MAGAZINE GERMANY will be published since March 2025 and will be presented at UPDATE BERLIN
The renowned London-based independent fashion magazine 10 Magazine continues to expand and launches a new edition, 10 Deutsch, for the German-speaking and Northern European regions. The first issue has just been published. The editor-in-chief is Berlin-based creative director Toby Grimditch, with art direction by Matthias Last / Studio Last. We are delighted to welcome the two creatives to UPDATE BERLIN, where they will present the magazine to us.
Like the other international editions – 10 UK, 10 USA, 10 Japan, and 10 Australia – 10 Deutsch is published twice a year, in March and September. The focus is on a diverse content strategy that combines print, digital, video, and social media.
Toby Grimditch, a London native, has lived in Berlin for over ten years and brings with him extensive experience as a fashion director at magazines such as Dansk, Under The Influence, and most recently as creative director of Autre. His work has appeared in CR Fashion Book, i-D, Interview, Numero, and Vanity Fair USA, among others. His international network and creative vision make him the ideal choice to build the new German edition.
Sophia Neophitou-Apostolou, Global Editor-in-Chief and Founder of 10 Magazine, is delighted to welcome Toby Grimditch to the 10 family and to open another chapter in the magazine's success story with 10 German.“This fourth global edition represents the first step of a European expansion for the 10 Magazine brand. I am excited to be working with Toby Grimditch and welcome him into the 10 Magazine family in his new position as editor-in-chief of 10 Deutsch. He’s been a valuable contributor to 10 for four years and his vision and creativity have always been an inspiration to me. He brings modernity and a confidence to the pages and I’m extremely excited to see 10 Deutsch come to life under his inspirational leadership.”
“I’m honoured to be part of the 10 Magazine family, and to evolve the brand alongside Sophia and her wonderful team. Not only is she a creative powerhouse and well respected within our industry, her incredible business acumen and moral compass is to be admired. And of course, her wonderful sense of fun and adventure is a source of inspiration for us all. It’s these core values that will inform the new 10 Deutsch. This country has such a wealth of talent: I look forward to showcasing Germany’s rising generation of artists across the spectrum of fashion, art, film and music, alongside an array of established greats. And I can’t wait to get started.” – Toby Grimditch, editor-in-chief, 10 Deutsch
Editor-in-chief: Toby Grimmig
Editorial Director: Marie-Louise von Haselberg
Fashion-Director: Veronika Heilbrunner
Art-Directors: Matthias Last & Federica Habara (SL)
10magazine.com
CREDITS
Client 10magazinedeutsch
Art Director Matthias Last
Editor-in-chief Toby Grimditch
Editorial Director Marie-Louise von Haselberg
Fashion Director Veronika Heilbrunner
FEATURING: 10magazinedeutschUPDATE SALONSHOWCASE by UPDATE+1
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