UPDATE SALON BERLIN 2025 : Your very own box of chocolates full of creative inspiration and visual stimuli
CREDITS / DETAILS / VIDEO EMBED LINK
On Friday, May 16, 2025, the historic Telegraph Office in Berlin-Mitte was once again transformed into a vibrant meeting place for the international creative industry.
Over 40 exhibitors from the fields of photography, film, CGI, illustration, creative retouch, and AI presented their innovative artists and work, while production and location companies showcased their services. The event attracted numerous art and creative directors, art buyers, and brand professionals who looked forward to a day full of inspiration, networking, and creative impulses.
A central theme of the event was the influence of artificial intelligence on the creative industry, whether in photography, illustration and animation, creative retouch, or modeling agencies. AI-based tools and applications were present in many of the works, supporting the creative craft at the highest level.
"I would like to thank the UPDATE team for the inspiring contacts at an international level. It's been an enrichment to my digital life to meet real portfolios, work, and photographers," said Nicole Groezinger, Creative Director at Jung von Matt.
In addition to the traditional UPDATE SALON booths, there were numerous opportunities for discussions and new contacts. Exhibitors and visitors were able to exchange ideas, initiate new collaborations, and expand their networks. The event thus promoted not only professional exchange but also personal networking within the industry.
"I attended UPDATE for the first time this year and had so many inspiring conversations and saw such incredible artwork. I'll definitely be back next year," said Theo von Asperen, Global Creative Director of adidas London.
One of our highlights was meeting the creative team behind the official UPDATE key visual in person: The image was shot by renowned fashion and beauty photographer – and GoSee member – Per Appelgren. STUDIO NONSENS traveled from Hamburg and Cologne, and model Yulia Pavlen was also present live at UPDATE in Berlin. Yulia thrilled the audience with one of her legendary live makeup sessions, which was wildly celebrated on TikTok.
"What an honor to see our work front and center at one of the industry's most inspiring events. We wrapped with a trip to Berlin for UPDATE – always such a great opportunity to connect with the creative scene and discover new talent. Thanks to Frank and Cyrus for the incredible energy, organization, and endless inspiration. We saw so many strong, artistic portfolios – and left full of ideas and excitement for future collaborations." Lisanne Kurth & Stefanie Schellwies, STUDIO NONSENS
Many thanks to all UPDATE exhibitors and visitors from agencies and brands such as DDB, Carl Nann, thjnk, Serviceplan, Scholz & Friends, Jung von Matt, C3, c/o Setzkorn Kemper, David+Martin, BUTTER, Rapp, KNSK, Antoni, Heimat TBWA, IBM iX, Looping Group, Ogilvy, Team X, KNAS, fischer appelt group, antoni jellyhose, ressourcenmangel, Ströer Media Solutions, TRACK, Vita Health Media, ZUM GOLDENEN HIRSCHEN, Optimist, Anomaly, rayon Agency, Innocean, MullenLoweGGK, Peix Health Group, Win Design, Behind the scenes, High Snobiety, Amsterdam Berlin, WE LOVE artbuying, MONKS, Adidas, Puma, IKEA, Sumup, Mikuta, Closed, Zalando, Brax, Douglas... and many, many more. We are proud and amazed every year by how many creatives care about the event.
Here are some comments about the event:
"It's a WRAP! We welcomed a brilliant mix of art directors, creative directors, art buyers, and brand professionals this year. We had meaningful conversations, made great connections 💥 and showcased the work of our artists from Shotview Artists Management." Kozva Rigaud, CEO of Shotview
"I had a great time! 🙏🙏 Looking forward to staying in touch." Luke Li, Global Creative Director IKEA
"See you next year - XXL again for sure!" Olivier Jezequel c/o LGA MANAGEMENT, Paris
"Cool inspiration. Lots of great people." Florian SUPERBABY Weitzel, Executive Creative Director at FAMILY.AGENCY Zurich
If you've read this far, we have a great photography tip for you: the very young Dutch Rooytwins, represented by SEVERIN WENDELER. The twins were at UPDATE in person, and their book is truly worth seeing!
The UPDATE SALON 2025 was a complete success, confirming its reputation as one of the most important industry events for visual storytelling, production, and creative exchange, with a touch of a school trip. The successful blend of traditional techniques and modern technologies, coupled with an inspiring atmosphere, made the event a highlight for everyone involved. We're already looking forward to the next edition and are excited to see what creative inspiration it will bring.
CREDITS
Model Yulia Pavlen
About UPDATE SALON
UPDATE - Salon für Fotografie, CGI, Illustration & Film - ist das am längsten laufende Branchenevent seiner Art. Als Teil der GoSee-Familie erreichen wir rund 155.000 Leserinnen und Leser; sicherlich das exquisiteste Publikum der Branche. Zu den begeisterten Besuchern des Events gehören grosse Namen wie Jung von Matt, Serviceplan, CLM BBDO, thjnk, LeagasDelaney, Mother, Neverest, KNSK, Grey, Ogilvy&Mather, DraftFCB, TribalDDB, Saatchi & Saatchi, Accenture, Adam & Eve, Heimat, BBDO .... Wir hoffen, wir sehen Dich in Berlin.
UPDATE-25-BERLIN - Anmeldung ab sofort möglich! Freitag, 16. Mai 2025, Berlin-Mitte - UPDATE.Salon
GoSee : update.salon
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UPDATE-24-BERLIN - We hope to see you in Berlin !
About this artwork: Visit UPDATE-24-BERLIN - for all creatives the entrance is for free. CD, AD, Fashion Editor, Art Buyer, Art Producer ..... come and meet our...
ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
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