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FASHION CAMPAIGNS & TRENDSETTING FASHION ON GOSEE

Fashion

MUGLER – FW26 ‘The Commander’ photographed by Teresa Ciocia

For MUGLER, Teresa Ciocia photographed the FW26 collection by Miguel Castro Freitas. Under the title “The Commander,” the collection revisits core Mugler codes and focuses on sharp power dressing.

Strong shoulders, narrow waists, and controlled silhouettes meet metallic surfaces, glossy materials, and precisely set colors. References to Bauhaus, Art Deco, and military-inspired forms give the looks a strict, almost uniform attitude.

In her images, Teresa Ciocia focuses on exactly this sense of structure and attitude, bringing the collection straight to the point.

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Thursday, May 7

Chloé Summer 2026 accessories, photographed by Ilaria Orsini

For the Chloé Summer 2026 collection, still-life photographer Ilaria Orsini c/o BIRD PRODUCTION captured selected accessories of the brand – from handbags and jewelry to transparent sandals in soft summer tones. Calm compositions and a refined sense of material draw attention to form, surface and detail. The collection features light transparencies, fluid shapes and a feminine palette of cream, pastels and metallic accents.

Ilaria Orsini’s work moves between luxury, graphic and object photography – with a focus on material and construction. The result is a series of elegant images that give...

 

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Thursday, May 7

DAIZO Eyewear Campaign with hair & make-up by Denise Grundmann

For the current DAIZO Eyewear campaign, Denise Grundmann c/o BALLSAAL was responsible for hair & make-up, photographed by Quirin Siegert. The visual language follows a reduced aesthetic with a focus on form, material, and surface.

DAIZO stands for slow luxury eyewear, handcrafted in Japan. At the core are rigorously designed models that precisely combine design and craftsmanship.

A full-acetate double bridge aviator with slim temples features a custom-developed 180-degree hinge system with exposed titanium plating. Limited to 75 pieces per colorway, it is engineered for maximum wearing...

 

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ADORNMENT AS MEMORY. KALYSS Campaign 2026 - Hair & Make-up by Melissa Righi

The Berlin-based jewelry label KALYSS presents its 2026 campaign – a sensual, reduced body of work in which jewelry is not staged as an accessory, but as a personal artifact. Hair & make-up: Melissa Righi c/o BALLSAAL.

At the center of the visual narrative, featuring model Yvonne Bevanda, are organic shapes, baroque-inspired pearls, and warm gold tones that merge seamlessly with the skin. KALYSS understands its pieces as consciously crafted one-offs: each object is handmade in Berlin, stones are individually selected, and forms are shaped intuitively. The result is not serial production, but modern relics – driven by the idea that jewelry holds and carries memory.

Melissa Righi translates this approach with precision into beauty: clean, understated hair, natural skin with a subtle glow, defined eyes, and a calm, high-end look that places full focus on materiality and expression.

The...

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Thursday, May 7

ACNE FW26 – Backstage photographed by Romain Duquesne

For Acne Studios, Romain Duquesne photographed the FW26 collection by Jonny Johansson. Marking the brand’s 30th anniversary, the collection revisits its core codes, combining tailoring, denim, and leather with a new sense of calm and maturity. In his backstage images, Romain focuses on the moments around the looks – close to the models, direct, and without staging.

 

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Wednesday, May 6

AUTASON BLACK – Sacha Tassilo Höchstetter stages men’s fashion campaign in the mountains of Sicily

Autason Black is a sub-brand of the casual menswear label AUTASON. For the current campaign of the Chinese outdoor fashion label, Sacha Tassilo Höchstetter is responsible for the visual direction, creating a striking and highly atmospheric visual world. Production was handled by Speedball Production.

The campaign was shot in a distinctive, almost otherworldly mountain landscape in Sicily. A reduced, monochrome color palette defines the setting and creates a strong contrast to the collection.

"This compelling fusion of nature and fashion is brought to life with commanding presence by...

 

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A modern love letter to tradition 💌 – Julia Trentini SS26 by Sacha Tassilo Höchstetter

Blooming lavender fields in Provence - a setting that feels familiar, yet never loses its magic. For the SS campaign, the Munich-based traditional fashion label JULIE TRENTINI chose this iconic landscape as its backdrop.

The visual concept was created by Sacha Tassilo Höchstetter. Using specially developed lens attachments, he adds an additional visual layer to the scenery, enhancing the painterly quality of the landscape. Together with model Alba Rosalie, he creates atmospheric images with a light, almost floating elegance. The looks – styled by the client – move between traditional costume and contemporary interpretation, blending seamlessly into the natural surroundings.

Designer Julia Trentini founded her label in 2006 and is considered one of the key voices behind the “nostalgia meets zeitgeist” aesthetic. Her collections reinterpret traditional elements in a contemporary way,...

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Monday, May 4

John Lobb Spring Summer 2026 - photographed by Tom Craig

John Lobb has been synonymous with British shoemaking since 1866. The brand is an institution, renowned for its timeless elegance and meticulous attention to detail.

The current John Lobb Spring/Summer 2026 campaign was photographed by Tom Craig.

The company was founded by its namesake, John Lobb, who walked to London to learn the shoemaking trade. He subsequently became a purveyor to the Prince of Wales.

A bespoke pair of John Lobb shoes can cost several thousand euros today and requires months of production, as a custom wooden last is carved for each individual customer.

Today, John Lobb is...

 

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Friday, May 1

A story made with soul - the Kartik Research campaign by photographer Aaryan Sinha, produced by Elements Production Services

For the Indian label Kartik Research, fine-art photographer Aaryan Sinha created a visually stunning fashion shoot against a rugged quarry landscape. In this archaic setting, clothing, materials, and landscape enter into a direct dialogue – stone, dust, and horizon amplify the tactile qualities of the collection.

Production, of course, remained within the family – ELEMENTS Production Services, headed by his mother, Harsha Sinha, arguably the most experienced producer on the Indian continent.

Sinha’s approach is restrained and cinematic. The protagonists appear introspective, almost merging...

 

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WATERCULT - Swimwear Campaign by Cristian Hunter

Cristian Hunter photographs the current swimwear campaign for WATERCULT, once again shaping the visual identity of the collections. The fashion photographer is known for his atmospheric, often cinematic work. The focus is on mix-and-match bikinis, swimsuits, and accessories. Hunter stages the styles in a natural setting that reflects a “summer state of mind” without feeling overly staged.

Colorful prints and high-quality materials are brought into focus and reinforce WATERCULT’s image as a label for confident individualists with an eye for detail. WATERCULT is part of the German Maryan Beachwear Group and has been on the market since 2008.

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Thursday, April 30

Hannah Lipowsky photographed the kids' campaign for the premium sneaker and lifestyle line Hi-Tec HTS74

Hi-Tec HTS74 is the premium sneaker and lifestyle line from the British sportswear brand Hi-Tec. Launched in 2017, it blends the brand's decades-long heritage with modern streetwear design. The line combines archival designs from the '80s and '90s with contemporary materials and technologies.

Hannah Lipowsky photographed the Hi-Tec HTS74 Spring/Summer Kids campaign '26 in Amsterdam.

Unlike the main Hi-Tec brand, which is known for its affordable outdoor footwear, HTS74, as an exclusive fashion sub-line, targets sneaker collectors and trendsetters.

Hi-Tec was founded in 1974 by Dutchman Frank...

 

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Tuesday, April 28

ASPESI FS 2026 Women's Capsule Collection by founder and designer Alberto Aspesi - Photos Douglas Irvine

ASPESI represents Italian minimalism in its purest form. Founded in 1969 by Alberto Aspesi, the label has since made a name for itself with timeless, functional fashion that eschews flashy logos and is renowned for its material research.

Douglas Irvine photographed the ASPESI Spring/Summer 2026 Women's Capsule Collection featuring model Wenqing Liu.

The creative execution of the campaign was handled by Bordel Studio, specializing in brand identity and visual strategies in the fashion industry. Working closely with photographer Douglas Irvine and art director Moreno Galatà, the agency...

 

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POLO RALPH LAUREN: James Harvey-Kelly photographs Winter Olympics Collection

James Harvey-Kelly photographed the latest Winter Olympics Collection for Polo Ralph Lauren, capturing a clean, modern alpine look that balances heritage and performance.

In front of his camera were male model Jacob Rott – known as part of the Elevator Boys – alongside influencer and model Vinnie Hacker and Paloma Elsesser, who is widely regarded as a leading voice for inclusivity and diversity in the fashion industry.

The visuals merge classic winter sports aesthetics with contemporary casting, underlining Ralph Lauren’s approach of bringing together tradition and modernity.

James Harvey-Kelly is known for his natural visual language and works internationally for leading fashion and lifestyle clients. More info and inquiries via LGA Management.

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Sunday, April 19

CHARLY x Skechers: Mauricio Candela shoots high-energy sportswear campaign for CHARLY sports shoes & sportswear in Miami

In a highly competitive footwear and sportswear market, authenticity makes the difference. That is exactly why Charly, the sports brand owned by Skechers, partnered with Mauricio Candela and his team to produce a fast-paced visual campaign in Miami, focused on movement, performance, and real urban life.

Candela’s visual approach focused on natural light, real locations, and unposed moments, resulting in imagery that feels raw, energetic, and authentic. Texture, colour, and movement played a key role in shaping the visual language of the campaign. In the end, the project delivered an...

 

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Thursday, April 16

JIMMY FAIRLY Eyewear with new looks by André Josselin

For the French eyewear label Jimmy Fairly, André Josselin shot a series in Barcelona, capturing various models in a sunlit setting.

Founded in Paris in 2011, Jimmy Fairly follows a direct-to-consumer model with a strong design focus, positioning itself in the “accessible luxury” segment – defined by clean forms and a contemporary approach to optical frames and sunglasses.

Josselin is known for his direct, unpolished visual language and his speed on set. Working often under tight time constraints, he photographs models, musicians and personalities, developing a distinct and personal style...

 

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