'My true self or just my reflection?' - ANA ALCAZAR Fall / Winter 24/25 campaign by SACHA TASSILO HÖCHSTETTER
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
Photographer and director SACHA TASSILO HÖCHSTETTER brought the ANA ALCAZAR F/W 25 campaign to life with a fairytale-like, dark, and poetic vision. The campaign explores the question: "My true self or just my reflection?" It contemplates, "Am I really me, or is it just the image of myself in the mirror?" This profound theme is brought to life through the campaign's aesthetic details.
The custom-built studio set, which perfectly complements this introspective concept, was used for both the photo and motion picture campaign. Brazilian model Clara Avelino from São Paulo embodies this duality in a seductive way. Her portrayal of herself and her reflection captures the essence of the campaign's concept, evoking a sense of fascination and self-reflection.
The styling was decided on set by the client, and hair and makeup artist Rebecca Kugler perfected Clara's look. The production took place in Munich at the newly opened Hot Studio. With its fairytale atmosphere, the ANA ALCAZAR F/W campaign invites contemplation of identity, perception, and the blurred line between self and reflection.
About SACHA TASSILO HÖCHSTETTER
Sacha Tassilo Höchstetter - photography&film - 1972 born in Munich, Germany.
92 University - entrance diploma, Wasserburg am Inn
93 study of psychology Munich
95 study of english, London
96 move to Berlin, starts as a photo assistent at: Stefan Geiser and Frank Wöllfing-Seelig
97 move to Sao Paulo, photo assistent at:
97 Andreas Heiniger, publicity photographer and film-maker
98 Marcio Rebelo, stillife photographer and artist
99 Paulo Fridman photojournalist
00 Reinaldo Coser, people and fashion photographer
2003 starts his own studio in Sao Paulo
2004 works and lives in Sao Paulo and Munich as a photographer
2012 starts making fashionvideos
www.sachahoechstetter.com
GoSee : sachahoechstetter.com
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