‘All Sorts of Things’ - models deconstruct the fashion industry’s definition of ‘normal’ - a film project by Michele DI Do & Rosalie DI NATALE c/o FREDA+WOOLF for DAZED
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‘All Sorts of Things’ bears witness to the growing understanding of the fashion industry of what is ‘normal’. Started by a Berlin-based creative team, made up of directors Ale Ruiz-Zorrilla and Rosa Lisa DI NATALE with photographer Michele DI DIO c/o FREDA+WOOLF, stylist Ourania Marmara, producer Ronja Prinz and casting director Julie Sinios, the project is dedicated to the experiences of eight different models (Eren, Cora, Gigi, James, Lenny, Lukas, Nathalie & Vale) – of various age groups, ethnicities, body types and identities.
In the photo series, the stylist uses different items of clothing to distort and improve the body shapes of the models. The photos challenge established fashion standards with which we are confronted every day by means of exaggerated ruffled bodices which bloat the body to XXL proportions, or swirled shoulder pads and elegant body armor which transform the wearer into imposing statue-esque figures.
“I always wondered who sets (the) standards in terms of fashion and beauty. Who decides that a specific body type is worth showing and others not?” says stylist Mamara. “I was expecting fashion brands and PRs to happily support me in terms of getting the outfits for the story, but when I wrote (that) we were going to have a cast of eight models with diverse body types, everyone assumed that I was looking for bigger sizes, so half of the brands said they couldn’t support us.”
Production by STUDIO 11:40
Film by Ale Ruiz-Zorrilla & Rosalisa Di Natale, Photos by Michele Di Dio
Styling by Ourania Marmara
Cinematography by Hee-Song Han, Casting by Julie Sinios
Executive Producer: Ronja Prinz, Producer: Sophie Maus
Production Coordinator: Jana Oberdörffer
Production Assistants: Vera Horstmann, Marielle Begic, Theresa Braun, Joy Fischer
1st AC: Chris Hövel, Gaffer: Barton Kirchmann, Felix Gundlach
Spark: Fabian Dotzler
Set Design: Kristin Baumann, Assistant: Lisa Majuntke
Styling Assistant: Valentina Mike, Styling Support: Louisa Goltz
Hair: Rabea Richwien, Makeup Artist: Linda Sigg
Painter: Mike Schön, Colors: Delfina Mayer
Title Design: atentamente.duo, Sound Design: Ethan Houser
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