‘Chase the Play’ ATHLETA S/S ‘24 campaign by WAI LIN TSE c/o BIRD PRODUCTION
WAI LIN TSE c/o BIRD PRODUCTION photographed the latest ‘Chase the Play’ campaign for ATHLETA Girl. The collection is made up of shorts, bags and airy fabrics for the summer.
The Athleta brand – like Banana Republic and Old Navy – belongs to the GAP company. Gap Inc. is the largest specialty retailer in the United States and the third-largest globally, after the Inditex Group and H&M, in terms of the number of international locations. At the beginning of 2023, Gap had approximately 95,000 employees.
Originally founded as an independent company focused on sports apparel for women in 1998, Athleta was purchased by Gap in 2008, and the first Athleta store opened in 2011.
CREDITS
Photographer Wai Lin Tse c/o BIRD PRODUCTION
About BIRD PRODUCTION
Christian Schuett founded the photographers agency in Paris in 2003 with a vision to create a boutique agency that represents a selection of great photographers, stylists, and set designers. Since its inception, the agency has opened offices in Milan and Berlin, expanding its reach and making it a truly international company. As a full-service agency, the photographers agency manages the careers of its artists, helping them to succeed and thrive in the competitive world of fashion and photography. The agency's focus is on fashion, accessories, photo, moving images, still lives, reportage, and portrait, making it a go-to choice for many luxury brands, online stores, fashion shows, and beauty brands.
GoSee : bird-production.com
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