‘Designs With a Story’ SAHRA TEHRANI’S boutique full of stories – fashion film by PHILIPP RATHMER
CREDITS / DETAILS / VIDEO EMBED LINK
A fashion film for SAHRA TEHRANI was filmed by photographer and director PHILIPP RATHMER just outside of Hamburg with the new collection by the designer – ‘Designs With A Story’.
The fashion boutique of Sahra Tehrani, former Art Director for agencies such as BBDO or Jung von Matt has been offering individually designed women’s fashion and accessories for several years now in the heart of Hamburg. The motifs, the scarves and shirts adorn and preserve moments of Tehrani’s life.
“Whether asphalt, a hedge or raindrops on a train window. Photographic images from day-to-day life are designed on clothing and in doing so become stories to wear. The templates for the prints are images which we encounter in our daily lives. Because what we see everyday all too often goes unnoticed. However, each day affords us beautiful images and encounters we wish to preserve. Mirrored multiple times and dissolved in its structure, the ordinary gains new meaning : beauty, sensuality and meaningfulness,” says the designer.
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