‘Feel Heard, Feel Seen’ – the UGG Fashion & Pride campaign by Steve MARAIS c/o 70SEVEN celebrates queer celebrities and collective visibility
Steve MARAIS c/o 70SEVEN photographed UGG Europe’s 2024 Pride campaign ‘Feel Heard, Feel Seen’, honoring the various intersections of LGBTQ+ Pride. UGG® has joined forces with the iconoclastic comedian and author ALOK (they/them) to co-create the URSeen Collection for Pride 2024 – a tribute to the LGBTQ+ community.
The campaign celebrates the energy of German, French and British LGBTQ+ talent. With Lynks, John and Chiyo (The Divine), Stephanie (Switchboard LGBT+), Giselle Palmer, Ysel (Mag Jeunes LGBT+), Hungry, and Stella (Body Language), the initiative captures the inner workings of Queer Charities and Queer Nightlife.
ALOK : “My childhood was about hiding myself, having to cover up, disappear, to not draw attention to myself. So, so much of what I was trying to do in this collection with UGG is to take something audacious like courage and put it into a platform shoe and bodycon dress, so that when people are feeling a little timid, putting on these pieces can give you that sense of power.” Find out more about everyone who has been part of it on www.ugg.com and via KALTBLUT MAGAZINE.
Since the early days in SoCal surf shops, UGG has evolved into an international lifestyle brand that stands for durable quality and timeless design. “Be good to people. People power our product, our purpose, and our planet. We strive to promote diversity, equity, and inclusion for all. We advocate for our employees, our customers, our community, and beyond,” the company tells us.
70seven is a Hamburg-based collective for production, artist management and studio rental. With expertise in creating multidisciplinary photo and film content for innovative global brands, 70seven is home to a charismatic team and an extensive network of local partners, enabling made-to-measure solutions on a global scale. The team firmly believes that fostering a positive and collaborative atmosphere is key to the success of any project. And if you have been lucky enough to meet these guys in person, you know exactly that they indeed walk the walk.
CREDITS
Artist Lynks
Client UGG
Production Saltwater Films GmbH & Co. KG
Creative Director Phillip Helmke
Producer Benedikt Görts
Styling Billy Lobos
Hair Ruby Howes c/o SHOTVIEW ARTISTS MANAGEMENT
Make-up Hanee Najub
Location The Divine
Set Design Christina Mammes
Model Stella Zekri Ouiddir
Model Hungry
Model John Sizzle
Model Chiyo
Photographer Steve Marais
Community Body Language
Charity Switchboard - National LGBTQ+ Support Line
About 70SEVEN GMBH & CO KG
Creative Production Agency - Production Services | Creative Hub | Locations | Studio. Established in 2006, 70seven is a Hamburg founded collective of production, artist management and studio rental. With expertise in creating multidisciplinary photo and film content for innovative global brands, we boast a charismatic team and an extensive network of local partners to deliver tailored production services on a global scale. We firmly believe that fostering a positive and collaborative atmosphere is key to the success of any project.
As the forefront of the next generation artists agency, we proudly represent a curated selection of the most dynamic visual artists. Our photographers, DOPs, hair and makeup artists, and stylists from diverse backgrounds excel both as individual talents and as seamlessly coordinated teams. With our own location kju.studio we have established the most cutting-edge studio in Hamburg. This light-filled loft redefines standards with top-of-the-line studio equipment and an exclusive selection of designer props, showcasing the pinnacle of innovation.
GoSee : 70seven.de
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