Bella Hadid is the star of her own ABOUT YOU collection – the BELLA campaign photographed by Conor CUNNINGHAM c/o LGA MANAGEMENT
ABOUT YOU is a German online retailer for clothing, shoes and accessories headquartered in Hamburg. It was founded in 2014 as a subsidiary of OTTO. In 2018, its status changed to that of an investment company in the group portfolio.
Star of the latest BELLA HADID X ABOUT YOU campaign is, of course, American model Bella Hadid herself, the daughter of former Dutch model Yolanda Hadid and a Jordanian real estate broker of Palestinian heritage, Mohamed Hadid.
ABOUT YOU : “Supermodel, idol and source of inspiration for an entire generation: Bella Hadid launched her first exclusive Fall/Winter collection in close cooperation with ABOUT YOU. The collection reflects the private style of the supermodel and conveys an unclouded impression of Bella’s taste: cool and casual streetwear with distinctive influences of the 1990s. The cherry on top of the styling sundae are four upcycled pieces made of 100% denim fabric to meticulously cap off the collection: a mini and midi skirt together with a handbag and a tie.”
“I put a lot of heart and soul into this collection and can’t wait for others to enjoy it as much as I do,” we quote Bella Hadid, whose hands-on contribution from the very beginning through the launch of the collection has been an inspiration for everyone involved.
About You – a direct Zalando competitor – not only makes money with fashion, but also by selling its shop technology. In November 2021, About You Holding combined its shop technology to create a new brand: Scayle.
GoSee : aboutyou.de & lgamanagement.com
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