BLUE HORIZON - the MSGM S/S ‘25 campaign, photographed by Maximilian VIRGILI c/o LGA MANAGEMENT
Berlin-based photographer Maximilian VIRGILI c/o LGA MANAGEMENT shot the MSGM S/S 2025 campaign on the Italian Riviera. Creation was in the hands of founder and CD Massimo Giorgetti, with styling by Vittoria Cerciello.
Italian fashion brand MSGM is known for its young designs full of individuality, deeply inspired by modern culture. Having grown up amid Rimini’s beach and club culture, Massimo Giorgetti skillfully blends a variety of inputs in his collections, often with bursts of vibrant colors and prints for a visual interpretation of the rhythmic energy in the music of that time.
MSGM collaborates on a regular basis with contemporary artists such as Maurizio Cattelan and Pierpaolo Ferrari (Toiletpaper) along with iconic figures such as Dario Argento – constantly infusing the creative process with fresh energy. MSGM collections are available online and in more than 600 shops and department stores around the world, including fashion capitals such as Milan, London, Tokyo, Shanghai, and Seoul.
GoSee : lgamanagement.com
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