23.09.2024  •  Fashion NEWS

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Experience the magic of the Halloween kidswear collection from Daydream Office – with a teaser spot by Director DANIEL LATHWESEN

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Daniel Lathwesen for The Daydream Office

Daydream Office Kidwear Social AD Video

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Stay spooky and get ready for a sugar rush – because Halloween is just around the corner! With cutting-edge AI technology, Daniel Lathwesen has turned the designs from young kidswear label Daydream Office into an entertaining visual narrative.

The collection was designed for children and teens – offering a selection of T-shirts, cozy hoodies and comfy sweaters, that are not only stylish but also great to wear. Inspired by their own nephews and nieces, the team from Daydream Office deliberately chose a different approach than the often generic fashion for kids and teens.

With a nod to the atmosphere of the successful Netflix series ‘Stranger Things’ and classic kids movies from the ‘80s like ‘The Goonies’ or ‘E.T.’, the clip presented here was created using graphics software and image editors together with Midjourney and Runway AI. The soundtrack with its catchy synth-pop vibes makes the experience complete – bringing the spooky Halloween fun straight to your doorstep.

The designs developed together by the team reflect the creativity of the fun-filled Halloween season: “Our clothing is manufactured using only finest quality cotton that is partly organic, and it is all produced and printed in the EU. The first collection is now available on Etsy – just perfect for all the little adventurers who can hardly wait for the fall season!” the Daydream Office team.

The Halloween kidswear collection is now exclusively available via the link below.

GoSee : daydreamoffice.etsy.com
 
GoSee : daniellathwesen.com

 
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