ACHIM LIPPOTH photographed the Summer 2020 collection from Danish label MOLO.
Our passion… children first. Molo isn’t a big design factory that treats children’s clothing as a secondary line. For us, kids come first, and our clothing reflects this passion. Our philosophy… children’s design on children’s terms. We believe that children’s clothing has to be designed on children’s terms so they can express their creativity and personality through their clothes. We believe in clothing designed for real life, not just special occasions. Children need clothing that allows them to move freely, express themselves openly and fearlessly explore a world of delightful possibilities – not clothing that restricts their movements.