23.11.2023  •  Fashion NEWS

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MAX MARA ‘The Teddy 10th Anniversary’ - directed by KAPTURING c/o BIRGIT STÖVER ARTISTS

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BIRGIT STÖVER ARTISTS: KAPTURING for MAX MARA

Director: Kapturing c/o BIRGIT STÖVER ARTISTS
DOP: Théodore Hugonnier
Production: The Stimuleye
Styling: Nayeli De Alba
Hair: Barthélémy Joris
Make-up: Hind sousan
Set Design: Iviu Torre

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KAPTURING c/o BIRGIT STÖVER was commissioned to direct the film for MAX MARA’s 10-year anniversary of the iconic Teddy Bear coat (created & produced by The Stimuleye, DOP: Theodore Hugonnier).

This fall, everyone’s favorite fashion Teddy is celebrating a big birthday: It has already been ten years since the Max Mara Teddy Bear Coat won the hearts of well-dressed women everywhere. It was designed in 2013 and was inspired by a Max Mara archival garment from the 80s.

“Its abundant volume – a tribute to extravagance – made it an instant hit, worn and sought after by stars and celebrities. Pairing glamour with playfulness, its silhouette and exquisite fabric make it a perfect fit just about anywhere, whether on the street or red carpet – with a simple change of accessories! Season after season, it continues to reinvent itself… as a waistcoat or a biker jacket.” says MAX MARA.
 
In front of the camera were models Nel Sitek Dwyn @metropolitanmodelsgroup, Woan Ni @titaniummanagement, with styling taken care of by Nayeli De Alba.

GoSee birgit-stoever.de

 
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