Canadian fashion brand RW&CO. put its trust in the production skills of LS PRODUCTIONS for the dream summer 2024, and Chloe Mallett photographed the campaign in collaboration with Creative Director RW&CO. Ali Shams on the island of Malta in the Mediterranean.
RW&CO. stands for fashion for women and men in their prime, or 25-40 years of age. There are a total of 89 RW&CO. shops in all Canadian provinces and even Prince Edward Island.
RW&CO. took its start in Montreal in 1999, where entrepreneurial spirit and a love for fashion have been in the DNA of the brand from day one: “We are a proudly Canadian owned and operated brand that is part of a larger family with close to 100 years of history, and we are honored to build on their legacy.”
RW&CO. is part of the Canadian Reitmans family. The Canadian retailer Reitmans Canada Ltd. is specialized in women’s apparel and has several store brands including Reitmans, Penningtons and also RW&CO., the only brand of the group designed for all genders.
CREDITS
Client RW&CO.
Creative Director Ali Shams
Styling Steph Wilson, Rosalind Donoghue (Styling Assistant)
Hair Craig Taylor
Makeup Kim Brown
Location Kenneth Mamo (Transport), George Galea (Location Manager)
Photographer Chloe Mallett
Vice President (Marketing) Michele Slepekis, Melina Carota (Photography Supervisor), Kanujan Thiyagarajah (Social Media)
Lighting Assistant James Deacon, Roland Gopal-Chowdhury (Digitech)
Production Service LS PRODUCTIONS, Clare Murtagh (Senior Producer), Andre Loggenberg (Producer), Sam Barber & Chris Bonello (Production Managers), Alannah Nicholson (Production Assistant)
CREDITS
Client RW&CO.
Production Kenneth Mamo, George Galea (Location Manager)
Creative Director Ali Shams
Styling Steph Wilson, Rosalind Donoghue (Styling Assistant)
Hair Craig Taylor
Make-up Kim Brown
Photographer Chloe Mallett
Vice President (Marketing) Michele Slepekis, Melina Carota (Photography Supervisor), Kanujan Thiyagarajah (Social Media)
Lighting Assistant James Deacon, Roland Gopal-Chowdhury (Digitech)
Production Service LS PRODUCTIONS , Clare Murtagh (Senior Producer), Andre Loggenberg (Producer), Sam Barber & Chris Bonello (Production Managers), Alannah Nicholson (Production Assistant)
About LS PRODUCTIONS
LS Productions is a global production house founded by Marie Owen in 2006 and led by BAFTA-winning Executive Producer and Managing Director, Sarah Drummond. We are creative collaborators and problem-solvers, whose production and location teams unlock the UK’s potential for photo and film projects from our production hubs in Edinburgh, Manchester and London, and a warm water location in Malta.
We provide global clients with world-class production and location knowledge, offering deep logistical understanding when producing in the UK and globally. Being one of the UK’s biggest, buzziest production companies means that from sport, commercials, music and fashion, to TV and Film we go beyond to bring productions to life. No challenge too tricky. No idea impossible. We go beyond expectation.
Locally and internationally, LS Productions' reputation is built upon a professionalism and sustainable production approach, which is strengthened by a ‘people-first’ attitude. The nationwide team provide UK-based and international clients with world-class production and location knowledge, offering an unrivalled depth of logistical understanding.
As global production partners, the company have a skilled Location Team with an unrivalled network of contacts, a Location Library of 9,000 locations, and creative solutions for every brief across England, Scotland, Wales, Northern Ireland, Malta and beyond. The company has celebrated international success with GRAMMY and MVPA nominations for its work on the Harry Styles music video, Adore You, as well as several international film projects, most notably Steven Soderbergh's feature film, Let Them All Talk, starring Meryl Streep.
GoSee : lsproductions.com