11.12.2025 •
ROOYTWINS captured the new adidas Originals x Miaou collection, featuring Yasmina Azhoum in front of the camera.
This first collaboration brings together the iconic adidas look with the feminine design language of Miaou and its founder Alexia Elkaim. Inspired by vintage motorsports, the collection plays with reworked cuts, body-conscious silhouettes and playful graphic details, creating a balance between retro and futurism.
The ROOYTWINS rely on cinematic perspectives, clean lines and a modern color aesthetic – an approach that translates the fusion of sportswear heritage and feminine silhouette with precision and contemporary flair.
The collection features a range of apparel and accessories inspired by motorsport and reinterpreted for a new context. The adidas Originals x Miaou collection has been available since November on adidas.com and through selected retailers.
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11.12.2025 •
For his photo and film project Cold Hawaii, Simon Puschmann c/o UPFRONT travelled to the rugged northern coast of Denmark – a place where raw natural forces, solitude and endless horizons converge. The result is an atmospherically charged body of work that captures both the archaic character of the landscape and the sense of vastness and quiet focus in the face of the elements.
Cold Hawaii is in fact the official name for a stretch of coastline within Denmark’s Thy National Park. The region around Klitmøller, Vorupør and Agger is known for more than 30 surf spots, consistent winds and powerful North Sea swells – a kind of “Nordic Hawaii,” only with much colder temperatures.
For this project, Simon took on direction, cinematography and photography, creating a distinctly personal signature – raw, direct and unvarnished. He was supported on set by Finn Puschmann (assistant). In front of the camera – and on the board – stood Paul Jacinto, who faced the conditions of the Nordic coastline with quiet determination.
The combination of a documentary gaze, graphic compositions and a rhythmic...
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11.12.2025 •
What happens when Switzerland’s oldest insurance company - DIE MOBILIAR, founded in 1826 and today covering every third household - creates a campaign for Gen Z? Simple: you go where real life happens. And that’s exactly what Josselin c/o EMEIS DEUBEL did in Berlin.
In the new youth campaign, the photographer and director captures moments everyone knows all too well: moving-day chaos with exploding boxes, festival moments somewhere between freedom and dust, and road trips with friends on a random forest road where time briefly stands still.
Josselin stages these scenes with his signature blend of documentary humor and urban ease: nothing feels staged, everything feels real – including the small catastrophes that make insurance suddenly very relevant.
The visuals hit the tone of the target group perfectly: relatable, lightly ironic and yet delivering a clear message. Because whether it’s a move, a festival, a road trip or one of those “life happens” moments – die Mobiliar is there before things get expensive. Shot in Berlin, but the vibe resonates all the way to Zurich, Basel and...
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11.12.2025 •
For the new GHOST x New Balance 574 AW25 collaboration, Stone Island enlisted British director Ewen Spencer, known for his documentary-urban visual language. Spencer translates the aesthetic of the Ghost line – defined by reduced, monochrome silhouettes – into a visual narrative that combines clarity, structure and subtlety.
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11.12.2025 •
For the new global campaign of TONIES, Miriam Lindthaler c/o UPFRONT Photo & Film GmbH took on both photography and directing. The visuals for the next generation of the much-loved Toniebox - the intuitive, child-friendly audio system operated through collectible figurines - capture children in authentic, lively and occasionally mischievous moments. Shot with a documentary sensibility and a refined emotional touch, the campaign highlights spontaneity, imagination and the joy of listening.
Production was handled by ANNE&PAULA, with styling by Schmizzi Schmidt, hair & make-up by Chiho Schwarzer, and set design by Elisabeth Egtermeyer.
Miriam will be available for bookings in Cape Town starting January.
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