Director Elisha Smith-Leverock filmed woman-power for EBAY. At her side and responsible for the modern looks full of atmosphere was DOP TANJA HÄRING. In the lead role: hip female DJ collective SLIC UNIT.
Give creative women a platform and call for equal rights to be lived and breathed: That was the idea behind the campaign started by online marketplace eBay together with social media agency Jung von Matt/Spree in March 2022. To do so, the company got a dose of woman-power on board that packs a punch.
The occasion for the film was INTERNATIONAL WOMEN’S DAY, which is celebrated on 8 March. It originated more than 100 years ago as an initiative of socialist organizations in the time before World War I during the struggle for equal rights, women’s right to vote and the emancipation of working class women.
Slic Unit, made up since 2020 of yung_womb, SENU, Jaxx TMS, Slimgirl fat and Nissa, is spread across Hamburg and Berlin, all of whom, although not politically active, with clear convictions and a mind of their own. ‘Together we are even stronger!’ goes the basic principle behind the joint stance of the collective that knows how to celebrate womanhood. In the highly competitive DJ business dominated by white male heterosexuals, they’re big on performing together and do so quite successfully. Because, as you know : #togetherevenstronger
Their sound combines mainly the genres UK Jungle, Garage, House & Bassline, Afrobeats, Perreo, Dancehall to contemporary Pop, Rap, Soul and Jazz music.
GoSee : ebay.de & linktr.ee/slic_unit & haering.de