Un-Plaqued – The commercial once again advertises the Philips Sonicare range, the electric toothbrush entrusted by none other than actor Matthias Schweighöfer. The witty commercial was filmed by Director HEIKO RICHARD, who was also responsible for the image campaign. Brand ambassador Matthias Schweighöfer was supported during the film shoot by fellow actress Jaela Probst.
“Matthias Schweighöfer plays himself on a commercial shoot for Philips Sonicare. Again and again, he pitches extraordinary ideas for the product – much to the despair of the director….” Heiko Richard, the director, tells us tongue slightly in cheek. It’s a good thing there are product demos….
CREDITS
Director Heiko Richard
DOP Jan Bormann
Artist Matthias Schweighöfer and Jaela Probst
Client Philips
Production HeimatTBWA
Advertising Agency Heimat TBWA
Creative Director Isabel Wilbert
Art Director Shirin Blamüser
Producer Frank Pirsich
Post Production Vladimir Krug @HeimatTBWA
Styling Minja Tent
Make-up Yvonne Wengler
Hair & Make-up Charlotte Chang for Matthias Schweighöfer
Celebrity Matthias Schweighöfer
Location Havelstudios
Set Design Stewart Gerard
Photographer Heiko Richard c/o MARKENFILM
Executive CD Mark Hendy
Senior Producer Alexander Langer
Business Lead Nicole Neuser
FEATURING: MARKENFILM+1