05.07.2022  •  Film NEWS

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BMW i Vision Circular – BMW celebrates vision and sustainability with Director Knut Burgdorf and HOCHKANT FILM for Jung von Matt

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Knut Burgdorf & Hochkant Film: BMW Sustainability

Director: Knut Burgdorf
Production: Hochkant Film
Advertising Agency: Jung von Matt
Creative Director: Karim Chughtai
Editing: Hendrik Raufmann
Animation: I Love Dust
Music: Michael Kadelbach

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The BMW i Vision Circular embodies the BMW Group’s ambitious plan to become the world’s most sustainable manufacturer in the individual premium mobility space. The vision vehicle has been designed according to circular economy principles, factoring circularity into the design, development and manufacturing process from the outset. This design vision looks ahead to a compact, all-electric vehicle for the year 2040 that is focused squarely on sustainability and luxury.

HOCHKANT FILM teamed up with Director Knut Burgdorf to produce the accompanying film on the topic of BMW Sustainability for Jung von Matt (Creative Director: Karim Chughtai, Editing: Hendrik Raufmann, Animation: I Love Dust, Music: Michael Kadelbach). From BMW, Christina von Jakubowski & Markus Breimaier supported production.

The BMW Group set the course for the future early on and consistently focuses on sustainability and conserving resources, from the supply chain through production right up to the end-of-life phase of all products. This policy finds its expression in the BMW i Vision Circular, which was presented at the IAA Mobility 2021. The concept car is a landmark prototype of the circular economy. The goal of achieving a completely climate-neutral business model by 2050 comes within reach with the BMW i Vision Circular.

 
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