For the new dental hygiene product from the Swiss company vVardis, the creative team from ZALANDO created a dreamy world made of ice and snow. DOP Tanja HÄRING made it sparkle with moving light. The commercial was directed by Swedish photographer Martin Vallin.
vVardis is a new concept of oral care which simultaneously offers maximum protection while whitening teeth. All products are vegan and sustainably produced in Switzerland. They are inspired by nature and contain the globally patented, ground-breaking WX formula. The WX formula is the revolutionary combination of protection and teeth whitening : the first whitening solution that is good for teeth and can be used at home.
“Working as a DOP has taken me to extreme environments and exciting shoots across the globe – from the Middle East to the heart of Colombia. My camera work has been honored with several awards including the renowned German Camera Award. For me, it’s the PASSION to find an ATMOSPHERIC visual language for each film. I like it when reality turns into MAGIC, and I draw inspiration from the MOMENT. I Love the CREATIVE power which explodes when VISION awakes.” Tanja Haering
Go&See tanjahaering.com
12.01.2022