03.08.2022  •  Film NEWS

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HAERING shoots two fashion films for ‘SEE BY CHLOÉ’ and ZALANDO with dynamic color compositions and effects in the Uckermark

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HAERING for Chloé

DOP: HAERING
Client: Chloé
Art Director: Alejandra Peralta
Styling: Saskia Schmidt
Hair & Make-up: Theo Schnürer
Location: Studio Uckermark
Set Design: Ania Witko

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CREDITS / DETAILS / VIDEO EMBED LINK

HAERING for Chloé

DOP: HAERING
Client: Chloé
Art Director: Alejandra Peralta
Styling: Saskia Schmidt
Hair & Make-up: Theo Schnürer
Location: Studio Uckermark
Set Design: Ania Witko

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For ZALANDO, DOP Tanja HAERING realized two fashion films for ‘See by Chloé’ in the Uckermark, a stretch of land adorned by impressive national parks and nature reserves. Chloé stands for feminine romanticism and timeless beauty. Which was also the goal to express in the films (Art Director: Alejandra Peralta, styling: Saskia Schmidt, hair & make-up: Theo Schnürer, set design: Ania Witko).

Tanja on the production: “Producer Laura Howes was already familiar with the Uckermark Studio + Location. As much as possible was supposed to take place outdoors in nature, but we had real April weather on the day of the shoot, and we had to keep going back into the studio. I personally found the multi-varied color-blocks of the collection and the fluttering fabrics quite fascinating. An experimental use of long exposure times resulted in wonderfully dynamic color compositions and effects. Filming, cutting and color correction of the two films were done by me.”

As the second line of French couture house Chloé, SEE BY Chloé is the first address for handbags and accessories with dreamy Bohemian chic. The designer pieces are marked by master craftsmanship and manufactured according to ambitious criteria. The brand is also committed to supporting the advancement of women, advocating against inequalities and in favor of diversity and inclusion. Fairer trade and ethical production enable the brand to create luxurious collections which protect the environment and treat human resources respectfully.

 
HAERING for Chloé

HAERING for Chloé

 
HAERING for Chloé

HAERING for Chloé

 
HAERING for Chloé

HAERING for Chloé

 
HAERING for Chloé

HAERING for Chloé

 
HAERING for Chloé

HAERING for Chloé

 
HAERING for Chloé

HAERING for Chloé

 
HAERING for Chloé

HAERING for Chloé

 
HAERING for Chloé

HAERING for Chloé

 
HAERING for Chloé

HAERING for Chloé

 
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