In collaboration with The Sweetspot, post production house recomFILM produced all VFX / CGI shots for the IWC X AMG spot with Louis Hamilton.
“What is Lewis Hamilton, one of Formula 1’s finest drivers, doing in the desert driving his fancy AMG car and visiting a mysterious diner? The Sweetspot teamed up with Scholz & Friends Berlin to promote the latest watches from IWC Schaffhausen that are being sold in this uncommon place. From letting the mysterious diner and desert environment come to life in full CGI, to shooting the perfect word match between Lewis and the shop assistant, or even composing a piece of music to support this peculiar situation – The Sweetspot teamed up with RECOMfilm, IXYXI music, and Wolfsrudel Music to create a world in which such things simply seem possible. It was directed by the talented Sinan Sevinç, who in turn created a world in which you can order your perfect timepiece from IWC Schaffhausen like never before. Excited yet?” The Sweetspot.
Final spot + breakdown here on GoSee.
GoSee : recom.de