LS PRODUCTIONS: ADIDAS' new global brand campaign "You Got This" by TBWA/Neboko and Anorak sets out to make us all believe
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
The ADIDAS campaign "YOU GOT THIS" highlights the crucial importance of positivity in sports. Directed by Crowns & Owls for Anorak Film, the campaign film showcases not only the role of teammates but also the support from parents and coaches who cheer athletes from the sidelines. The global brand campaign emphasizes the importance of having people who believe in you. ANORAK handled the production of the campaign, while LS PRODUCTIONS provided production support for FOOTBALL & RUNNING films in the UK.
"Some cracking new pieces of work for you as part of Adidas's awesome new global campaign ‘You Got This.’ Grabbing the headlines for all the right reasons, the message is all about the 'positive' - aiming to disarm negative pressure in sport for both elite and grassroots athletes to achieve their full potential. Big shout out to Anorak for bringing us in and everyone involved in these brilliant productions." LS PRODUCTIONS
Further insights from Markus Oettig, Director of Global Brands Communication, and Alex Gatewood, Senior Manager of Global Brands Communication, are available via adidas-group.com
CREDITS
Client: Adidas
Director of Global Communications: Markus Oettig
Global Brand: Alex Gatewood
Global, Vice President, Design: Josefine Aberg
Director, Global Brand Marketing: Carly Rushford
Global Brand Communications: Hannah Tice
Senior Manager, Brand Communications: Nicole McAdoo
Senior Manager, Creative Shoot & Production: Krista Gates
Senior Project Manager: Daniel Shaw
Senior Designer: Eva Maria-Miller
Creative Agency: TBWA Neboko
Senior Copywriter: Nick Bristow
Creative Director: Darren Cronje, Thomas Jullien
Senior Creative: Dan John
Senior Brand Director: Tiernan Silcock
Senior Producer: Annelien Orbie
Junior Producer: Robyn Ransmeier
Directors: Rory Martinez, Thomas Harrison, James Adair (Crowns and Owls)
Production Company: Anorak Film
Director of Photography: João de Botelho
Managing Director & Executive Producer: Christiane Dressler
Executive Producer: Tobias Steinhauser
Producer: Birgit Damen
Production Coordinators: Jana Schneider, Chiara Walde, Ivi Rangelov
Director's Assistant: Pablo Dunkerly
Stylist: Larissa Bechtold
Styling Assistant: Luka Mues
Production Service Company: LS Productions
Head of Production: Abi Atkinson
Senior Producer: Mercedes Crescenti
Production Managers: Sarah Rose Skinner, Chris Gainsbury
Production Coordinator: Alannah Nicholson
Production Assistant: Bert Dijkstra
BTS Photographer: Chris McCluskie
Production Runners: Rob Connor, Dom Brophy, James Brooks, Greg Esplin, Zarife Sevin, Luke Boxall, Luke Shilliam, Edie Kelly
1st AD: Tom Kelly
2nd AD: John Robinson
3rd AD: Edie Kelly
Location Managers: Tom Reeves, Jeremy Stern
Location Assistant: Sam Wagster
1st AC: Oliver Bingham
2nd AC: Scarlett Gardner
Gaffers: Charley Cox, Scott Heapy
Key Grip: Jem Morton, Dai Hopkins
Sound: Matthew McCabe, Brendan Crehan
Art Director: Lyndon Ogbourne
Costume Designer: Jonathan Kidd
Make-Up Artists: Lou McCann, Nadia Altinbas
Make-Up Assistants: Lucy Wearing, Sam Walker
CREDITS
Director Crowns and Owls
DOP João de Botelho
Client Adidas
Production Anorak Film
Advertising Agency TBWA\ Neboko
Creative Director Darren Cronje
Producer Christiane Dressler (MD& EP), Birgit Damen (Producer), Jana Schneider (PC)
Copywriter Nick Bristow
Styling Larissa Bechtold, Luka Mues (Styling Assistant)
Make-up Lou McCann
Location Jeremy Stern (Location Manager) Sam Wagster (Location Assistant)
Brand Director Tiernan Silcock, Annelien Orbie (Senior Producer), Robyn Ransmeier (Junior Producer)
PRODUCTION SERVICE LS PRODUCTIONS , Mercedes Crescenti (Senior Producer), Chris Gainsbury (Production Manager), Alannah Nicholson (Production Coordinator) Bert Dijkstra (Production Assistant)
About LS PRODUCTIONS
LS Productions is a global production house founded by Marie Owen in 2006 and led by BAFTA-winning Executive Producer and Managing Director, Sarah Drummond. We are creative collaborators and problem-solvers, whose production and location teams unlock the UK’s potential for photo and film projects from our production hubs in Edinburgh, Manchester and London, and a warm water location in Malta.
We provide global clients with world-class production and location knowledge, offering deep logistical understanding when producing in the UK and globally. Being one of the UK’s biggest, buzziest production companies means that from sport, commercials, music and fashion, to TV and Film we go beyond to bring productions to life. No challenge too tricky. No idea impossible. We go beyond expectation.
Locally and internationally, LS Productions' reputation is built upon a professionalism and sustainable production approach, which is strengthened by a ‘people-first’ attitude. The nationwide team provide UK-based and international clients with world-class production and location knowledge, offering an unrivalled depth of logistical understanding.
As global production partners, the company have a skilled Location Team with an unrivalled network of contacts, a Location Library of 9,000 locations, and creative solutions for every brief across England, Scotland, Wales, Northern Ireland, Malta and beyond. The company has celebrated international success with GRAMMY and MVPA nominations for its work on the Harry Styles music video, Adore You, as well as several international film projects, most notably Steven Soderbergh's feature film, Let Them All Talk, starring Meryl Streep.
GoSee : lsproductions.com
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