MARKENFILM presents the ‘Yes, of Corsa’ – OPEL CORSA WEDDING campaign with testimonial Riccardo Simonetti by Director BLOK for Jung von Matt Havel, plus lots of new portfolios

‘Yes, of Corsa’ – is the slogan with which Opel has been promoting the new Opel Corsa since last fall. Cool and spot-on, the campaign is a hit with the younger generation. Opel is now taking it a step further, directing its cross-media campaign ‘Yes, of Corsa Wedding’ at couples of all kinds who plan on tying the knot soon themselves. The celebrity best man, aka presenter and entertainer Riccardo Simonetti, gives the Corsa Electric keys to the young newlyweds in the spots for social media and TV. Director and DOP of the commercial was BLOK, and the eye-catching film, just like the first commercial from last year, was produced by MARKENFILM.

“The Opel Corsa Electric is the perfect car to make young couples’ happiness complete: Our quick electric car is not only stylish, practical and super modern, it’s also locally emissions-free. Exactly what you need for a carefree drive on your honeymoon. The unconventional campaign will spark the interest of the public and, above all, couples – because particularly young couples can relate to the emotions expressed in the spots,” says Opel Marketing Head Rebecca Reinermann.

“For activation in Germany, we were able to get Riccardo Simonetti on board, an authentic role model in every respect. He is committed to equality and tolerance – and will be getting married soon himself,” Cristiano Colaiacomo, Marketing Director of Opel Germany adds.

“Riccardo Simonetti’s upcoming wedding as well as his entertaining and charming personality are the perfect fit for the wedding topic and will certainly help to activate couples planning on saying ‘I do’,” says Daniel Schweinzer, CEO of creative lead agency Jung von Matt Havel.

BLOK is a comedy directing duo, made up of Paul Casey and Richard Jobson, based in London and Stockholm. The duo works together as director and DoP. BLOK is specialized in producing comedy commercials that often combine different worlds, unusual characters, seamless transitions as well as elaborate art direction and scenery. Plus, they also like to use VFX.

CREDITS
Director & DoP BLOK
Client OPEL
Production Markenfilm
Advertising Agency Jung von Matt
Producer Julia Koop
Editing Jay Moss
Post Production Wicked pixels
Sound Design Infected
Music 2WEI
Celebrity Riccardo Simonetti
Models Antoine de Bujadoux, Larissa Winkell, Dan Glazer
PA Almir Aganovic
Service Production Division

Further spots and news are available directly from MARKENFILM – plus their complete roster of talented directors and photographers. And, as always, find the latest portfolios of the represented photographers here on GoSee.
 
GoSee : markenfilm.com