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03.03.2020  •  Film NEWS


PUMA ‘Be the Spark’ commercial feat. Pep Guardiola, Sergio Agüero, Antoine Griezmann & Co by Director Sharif Abdel Mawla and produced by FALCA for La Fourmi & Partizan


Puma SS20 / Be the Spark – Sharif Abdel Mawla

Director: Sharif Abdel Mawla
Client: Puma
Production: Falca
Advertising Agency: La Fourmi

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FALCA presents the latest PUMA ‘Be the Spark’ campaign on GoSee, realized together with La Fourmi, Partizan and Director Sharif Abdel Mawla. In front of the camera stood Pep Guardiola, Sergio Agüero, Antoine Griezmann, Luis Suárez, Marco Reus, Eugénie Le Sommer, Dzsenifer Marozsán, and Nikita Parris.

“Directed by Sharif Abdel Mawla, this project consisted of shooting across Barcelona, Dortmund, Manchester and Milan with multiple soccer players, actors, locations, studios and complex set builds – all of which made it one of the most challenging and enjoyable campaigns yet and is one that will hopefully live long in memories,” says the FALCA team.

And Pep Guardiola on the SPARK PACK: “It all starts with a SPARK, that is how players become champions. They are the players that can change a game in an instant, they are the players who are redefining the game. The PUMA SPARK PACK is for the players who want to BE THE SPARK.”

PUMA: “The PUMA FUTURE 5.1 is inspired by the game’s most dynamic players. Incorporating adaptable NETFIT support into a fully knitted upper, the FUTURE reacts with the movement of the foot, enhancing both fit and stability, placing agility at the center of its design. The PUMA FUTURE 5.1 SPARK colorway will be worn by Antoine Griezmann, Luis Suárez, Dzsenifer Marozsán, and Marco Reus."

The campaign was developed by the French agency LAFOURMI specialized in sport marketing. It was realized digitally and distributed across social media, in order to benefit from the reach of the individual players in social networks.

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