The Future of Creativity: MONICA MENEZ on 'Specimens of Creativity – The Museum of Dead Professions' and the Transformation of Creative Professions
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
On February 20, the exhibition "Specimens of Creativity – The Museum of Dead Professions" by fashion photographer, director, and AI pioneer Monica Menez opened in the spaces of the communication agency Pulsmacher in Ludwigsburg. With over 200 guests, the evening was filled with intense discussions and inspiring encounters, raising the central question of the exhibition: How is Artificial Intelligence changing the creative world? At the heart of the exhibition was the exploration of professions threatened by the digital transformation – with the hope that they would not disappear, but reinvent themselves.
The works will be on display at Pulsmacher throughout the year, and there will be several events and tours on the topics of AI and creativity. Additionally, the images are available for purchase in a limited edition of 25 pieces.
Monica Menez: "The creative industry is at a crossroads. Professions that were once considered irreplaceable – photographers, stylists, copywriters, or models – are disappearing or radically changing. But what remains of them? And what is emerging anew? 20 images and a short film specifically address this question. The protagonists are creatives who have become 'specimens' – not as relics, but as witnesses of change. Dressed in animal-like costumes, they carry the tools of their former craft, a subtle reference to the extinction of species. But these professions haven’t simply disappeared – they are evolving.
Augmented reality brings them to life: The copywriter continues typing on his ideas, the model holds their pose, the photographer searches for the perfect moment. There is no standstill – only change. The exhibition asks not only what is lost, but also what is created. Does AI mean the end of human creativity, or its next stage?
These questions have been with me for a long time – and I know many in the industry feel the same. That’s exactly why I founded the collective Synthetic Styles together with Ivonne Veith. Our goal is to inform, inspire, and show creative freelancers how AI can be used as a tool – not as a replacement, but as an expansion of their own possibilities. Creativity has always been a process of change, and we want to help shape this transformation."
Monica Menez has not only created an exhibition with "The Specimens of Creativity" that encourages reflection, but also opened a space for engaging with the role of artificial intelligence in the creative future. She challenges us to recognize the possibilities of technology without losing the essence of human creativity. The exhibition will be on display at Pulsmacher in Ludwigsburg throughout the year – a visit is definitely worth it to dive into this future of art.
Monica Menez: "The old ways are gone. Creativity must evolve. It always finds a way." In the quiet of this museum, between glass and fur, the future unfolds – the future of art, work, and life.
Without the incredible team at Pulsmacher, this exhibition would not have been possible. A huge thank you to the managing directors Jens Kenserski, Jochen Schroda, and Thorsten Weh for the invitation to be part of the series "Great Moments." A special thank you to Silke Schorr and Nils Bittner, who supported me with so much passion in curating the exhibition – you really brought it to life! And of course, a big thanks to the entire Pulsmacher team for their dedication and creativity behind this project."
www.syntheticstyles.ai
http://pulsmacher.de
About MONICA MENEZ
Monica Menez - photographer and director from Stuttgart. And Public Voting winner GoSeeAWARDS15 category SKIN/BEAUTY.
GoSee : monicamenez.de
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