TRYGG HANSA - the water safety campaign ‘Moves Like Drowning’ by MIRA & THILDA c/o AGENT MOLLY & CO
CREDITS / DETAILS / VIDEO EMBED LINK
This year’s water safety campaign ‘Moves Like Drowning’, realized by Swedish insurer TRYGG HANSA together with artist Theoz, chalked up 200,000 views on TikTok in a very short time. Mira & Thilda c/o AGENT MOLLY & CO produced the video to go with it for BCW Stockholm.
“Drowning doesn’t look like it does in movies. There’s not a lot of splashing, no waving or calls for help. It often happens silently and with very little movement, which makes it so hard to detect. What makes it even more dangerous is that the person at risk of drowning can look like they are peacefully taking a cooling bath shortly beforehand,” says Alexandra Björnsson, expert for water safety at Trygg-Hansa.
GoSee agentmolly.com
-
Like
- Comment
ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
